Product Marketing Manager

About The Company

Coinbase is a leading global cryptocurrency exchange and financial technology company dedicated to increasing economic freedom worldwide. As a remote-first organization, Coinbase emphasizes innovation, transparency, and inclusivity, fostering an environment where talented professionals can thrive. The company offers a comprehensive suite of products and services designed to simplify the process of buying, selling, and managing digital assets for individual and institutional clients alike. Coinbase is committed to building a more open financial system, leveraging cutting-edge technology to enable seamless transactions and promote financial literacy across diverse markets.

About The Role

We are seeking a highly skilled Product Marketing Manager to join our Institutional group within Coinbase. This role is pivotal in shaping how Coinbase’s complex institutional products are presented to clients globally. You will be responsible for developing compelling positioning and messaging for a suite of advanced trading products, including spot, derivatives, cross-margin, liquidity, and execution workflows used by hedge funds, asset managers, and market makers. Collaborating closely with cross-functional teams such as Product, Markets, Sales, Legal, and Communications, you will translate intricate technical capabilities into clear, persuasive narratives that resonate with sophisticated institutional clients. Your work will directly influence go-to-market strategies, product adoption, and client engagement on a global scale, ensuring Coinbase remains at the forefront of institutional trading innovation.

Qualifications

• 5+ years of experience in product marketing, product strategy, or institutional go-to-market roles.
• Direct experience with institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
• Proven ability to craft GTM strategies and positioning for technically complex products.
• Strong track record of partnering across functions such as Product, Sales, Legal, and Communications to execute successful product launches and enablement programs.
• Deep understanding of institutional markets, including risk management, margining, execution workflows, and capital efficiency.
• Experience in simplifying complex systems like liquidity pools, market structure, and capital flows into clear narratives for trading professionals.
• Proficiency in leveraging AI responsibly to enhance workflows, reduce costs, and improve quality.
• Excellent communication skills, with the ability to translate technical concepts into compelling stories for diverse audiences.

Responsibilities

• Develop and own positioning and messaging strategies for Prime and Markets products across various asset classes, ensuring credibility and alignment with client needs.
• Lead go-to-market execution for major product launches, including product readiness, sales enablement, client communications, and event planning.
• Create high-impact enablement materials such as talk tracks, FAQs, battlecards, demos, and client narratives to facilitate field engagement and reduce complexity.
• Partner with Sales, Sales Trading Partners (STPs), and Coverage teams to translate technical product features into clear, institutional-grade messaging.
• Provide market-backed insights to inform product development and roadmap discussions, ensuring products meet evolving client demands.
• Drive clarity on product status—what is live, upcoming, and recommended client actions—across regions with diverse regulatory environments.
• Maintain a deep understanding of regulatory constraints and regional market dynamics to tailor messaging and strategies accordingly.

Benefits

• Competitive salary aligned with industry standards, with opportunities for bonuses and equity participation.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Retirement plans such as a 401(k) with company matching.
• Flexible remote working environment with quarterly in-person "surges" for team collaboration.
• Professional development opportunities and a dynamic, innovative work culture.
• Paid time off and wellness programs designed to support work-life balance.

Equal Opportunity

Coinbase is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. We are dedicated to ensuring equal employment opportunities and fostering a workplace where everyone can thrive.