About The Company
Zillow Group is a leading real estate technology company dedicated to transforming the way people buy, sell, finance, and rent homes. As the most-visited real estate platform in the United States, Zillow provides innovative solutions and comprehensive data-driven insights to millions of users monthly. The company fosters a dynamic and inclusive culture that emphasizes collaboration, innovation, and continuous growth. Recognized among the best workplaces in the U.S., Zillow is committed to creating an environment where employees are empowered to make an impact and advance their careers. With a focus on leveraging technology and data, Zillow aims to simplify the complex real estate process and help more people find and make their dream homes a reality.
About The Role
The Product Designer will play a pivotal role within Zillow Group's Marketing Web team, leading the user experience strategy across various marketing web surfaces including landing pages, microsites, onsite merchandising, and editorial content. This role involves shaping and evolving the CMS design system to ensure consistency, scalability, and a seamless user journey across B2B and B2C platforms. The ideal candidate will collaborate closely with cross-functional teams such as Marketing Channels, Product Marketing, Marketing Tech & Operations, Creative Studio, Design Systems, and Engineering to create engaging, intuitive, and customer-centric web experiences. You will be responsible for defining UX standards, designing reusable web patterns, and working with developers to bring design concepts to life. The role also involves analyzing performance data, conducting user research, and staying abreast of industry trends to foster innovation. This position offers the flexibility of remote work, allowing you to operate from a location of your choice within the United States, with specific pay ranges depending on your geographic location.
Qualifications
- 5+ years of experience in web marketing, design, or related fields.
- Proven track record as a Product or UX Designer, leading marketing UX projects from strategy to implementation.
- Experience shipping web-based products that deliver measurable results for customers and businesses.
- Deep understanding of user-centered design principles and methodologies.
- Extensive experience designing within component-based CMS and design system environments, with a focus on reuse and scalability (e.g., WordPress, Figma, Sketch, Adobe XD).
- Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, or InVision.
- Strong quantitative and analytical skills, with the ability to interpret data to inform design decisions.
- Excellent communication skills, capable of articulating design rationale and collaborating effectively with cross-functional teams.
- Comfortable navigating ambiguity and driving clarity in a fast-paced environment.
- Experience working with cross-disciplinary teams and adapting to changing business needs.
- Ability to validate design choices through research and testing, translating insights into actionable improvements.
- Systems thinking approach with the capability to identify and scale design patterns independently.
- Portfolio demonstrating systems-level UX work, web design for B2B and B2C contexts, and measurable business impact.
Responsibilities
- Lead the development and execution of UX strategy for all marketing web surfaces, including landing pages, microsites, and editorial content.
- Develop and maintain a comprehensive CMS design system library and guidelines, ensuring brand consistency and scalability across platforms.
- Create self-service, reusable web patterns in design tools like Figma that align with CMS capabilities, reducing dependency on engineering for standard marketing components.
- Collaborate with CMS developers to design and implement custom design patterns and components that meet marketing needs.
- Partner with Product Design, Design Foundations, and Design Systems teams to ensure a seamless user journey from campaign entry to product experience.
- Design responsive, device-adaptable interfaces that optimize user engagement and conversion metrics.
- Work closely with Marketing Tech & Operations teams to QA designs and ensure adherence to established standards and consistency.
- Translate business goals into effective UX strategies and web designs that support marketing objectives.
- Conduct design reviews, provide constructive feedback, and iterate on designs to enhance user experience and wayfinding.
- Stay informed about industry trends, emerging technologies, and best practices to foster innovation.
- Analyze performance data and user insights to validate design decisions, identify friction points, and prioritize improvements.
- Explore and incorporate AI-enabled design and content creation tools to scale marketing web production efficiently.
Benefits
- Competitive salary commensurate with experience and location.
- Eligibility for equity awards based on performance and contribution.
- Flexible remote work environment allowing you to operate from a location of your choice within the U.S.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- Professional development opportunities and continuous learning support.
- Inclusive and innovative workplace culture focused on employee growth and well-being.
Equal Opportunity
Zillow Group is an equal opportunity employer committed to fostering an inclusive, diverse, and equitable work environment. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. We welcome applicants of all backgrounds and are dedicated to providing accommodations for individuals with disabilities or special needs throughout the recruitment process. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws.