Performance Marketing Manager

About The Company

The media group westfalen GmbH & Co. KG is a leading marketing alliance in the heart of Westphalia, comprising four prominent media houses: Lensing Media, Medienhaus Bauer, rubens, and temmingmedia. Our digital portfolio is extensive and dynamic, including fast-growing daily newspapers, e-paper editions, and the reach portal RUHR24, which also features the large job portal RUHR24JOBS. Additionally, we operate popular football apps BUZZ09 and BUZZ04, along with relevant social media channels. Our digital media channels collectively achieve a reach of over 18 million unique users and generate more than 48 million page impressions each month. By combining traditional and digital media, we craft customized campaign concepts that drive success for our clients, making us a trusted partner in media marketing and advertising within the region and beyond.

About The Role

We are seeking a motivated and strategic Performance Marketing Manager (m/w/d) - Paid Media to join our team at our Dortmund (Hafen) location. In this role, you will be responsible for developing and executing cross-channel performance campaigns targeted at regional and national advertisers across platforms such as META, Pinterest, YouTube, Google Ads, and TikTok. Your primary focus will be to translate campaign ideas into actionable strategies, manage budgets effectively, and optimize performance through data-driven insights. You will be instrumental in testing new approaches, analyzing campaign results, and implementing optimization measures to maximize ROI. Collaborating closely with sales and clients, you will help develop innovative, data-driven marketing solutions and contribute to expanding our performance marketing offerings. Additionally, you will leverage AI tools to streamline processes, accelerate analyses, and identify automation opportunities, ensuring our campaigns remain cutting-edge and highly effective.

Qualifications

• Completed university degree or vocational training in Marketing, Media, Communication, Business Administration with a focus on Marketing, or a comparable qualification.
• Several years of proven experience in campaign management and performance marketing.
• Proficiency in managing campaigns on platforms such as Google Ads, Meta Ads, TikTok, and Pinterest.
• Strong analytical skills with the ability to interpret data, KPIs, and insights to optimize campaigns continuously.
• Experience with analysis and reporting tools, capable of deriving clear action recommendations from data.
• Initiative, reliability, and a positive, solution-oriented mindset.
• Openness to change, team-oriented attitude, and willingness to actively shape new processes and strategies.

Responsibilities

• Develop and implement cross-channel performance campaigns for regional and national clients on platforms including META, Pinterest, YouTube, Google Ads, and TikTok.
• Manage campaign budgets effectively, monitor relevant KPIs, and ensure optimal performance through A/B testing and other optimization techniques.
• Analyze campaign data, generate reports, and derive actionable insights to improve ongoing campaigns.
• Collaborate with sales teams and clients to create data-driven marketing solutions that align with campaign goals and client needs.
• Identify and test new marketing approaches, tools, and automation opportunities to enhance campaign efficiency and effectiveness.
• Utilize AI and automation tools to streamline workflows, accelerate data analysis, and improve campaign management processes.
• Stay updated on platform changes, industry trends, and best practices to ensure our campaigns remain competitive and innovative.

Benefits

• Work in a culture based on trust, openness, and mutual respect, fostering a supportive environment for professional growth.
• Opportunities for tailored development through coaching, training programs, and individual learning pathways.
• Access to digital health offerings via the WLP app, supporting movement, mental health, and nutrition.
• Modern office environment at the Lensing Media Port in Dortmund, with spaces designed for focused work and collaborative exchange.
• Support for work-life balance through benefits such as a childcare subsidy, 30 vacation days, and flexible work arrangements.
• Mobility support via the Deutschlandticket and JobRad programs, promoting sustainable and independent commuting.
• Exclusive access to corporate benefits, discounts, and partner offers to enhance your overall employee experience.
• And many additional benefits aimed at supporting your personal and professional well-being.

Equal Opportunity

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse teams drive innovation and success and welcome applicants from all backgrounds to join our organization.