Marketing Manager, Web

About The Company

Egnyte is a leading provider of secure multi-cloud content security and governance solutions, established in 2008. With a commitment to empowering organizations to protect and collaborate on their most valuable content, Egnyte has democratized cloud content security for over 22,000 companies worldwide. The platform enables users to enhance data security, ensure compliance, prevent ransomware threats, and improve employee productivity across any application and cloud environment. Headquartered with offices in Mountain View, CA; Draper, UT; Raleigh, NC; Reading, England; and Poznan, Poland, Egnyte fosters an innovative and inclusive workplace dedicated to delivering impactful solutions for its clients. For more information, visit www.egnyte.com.

About The Role

The Web Marketing Manager at Egnyte plays a crucial role in managing and optimizing the company's online presence through egnyte.com. This is a hands-on position responsible for overseeing the content, organization, and performance of the website. The ideal candidate will lead web projects from conception to launch, working closely with cross-functional teams including product marketing, demand generation, sales, and creative to develop pages that align with business goals and drive results. Success in this role requires a data-driven mindset, strong collaboration skills, and the ability to translate strategic objectives into high-performing web pages. The Web Marketing Manager will also be responsible for analyzing website data, implementing SEO and AEO best practices, and continuously improving the site’s effectiveness to support Egnyte’s growth and brand presence.

Qualifications

• Seven or more years of web marketing experience, preferably within a B2B technology or software company.
• Proven track record of improving website performance through redesigns, restructuring, and optimization, with the ability to articulate the impact of these changes.
• Strong business judgment to prioritize initiatives that will significantly move the business forward.
• Experience managing multiple projects simultaneously, ensuring timely delivery with minimal supervision.
• Excellent communication skills, capable of conveying technical concepts to non-technical stakeholders, including executives.
• Working knowledge of content management systems (CMS), with Drupal experience considered a plus.
• Familiarity with analytics platforms such as GA4 or Adobe Analytics.
• Basic understanding of HTML, CSS, and JavaScript to facilitate effective collaboration with developers.
• Solid understanding of SEO and AEO principles, both technical and editorial.
• Experience with A/B testing and personalization tools to optimize website performance.

Responsibilities

• Oversee and manage all aspects of egnyte.com, including content, structure, and performance metrics.
• Take a hands-on approach to web management, personally handling project scope, schedules, reviews, and launches.
• Collaborate with cross-functional teams such as product marketing, demand generation, sales, and creative to develop effective web pages.
• Participate in design reviews, providing constructive feedback aligned with business goals and best practices.
• Coordinate with web developers to ensure website builds match designs, load efficiently, and are accessible.
• Partner with conversion optimization specialists to conduct testing, analyze results, and implement improvements.
• Utilize analytics data to identify issues, recommend solutions, and oversee their implementation.
• Maintain website accuracy and currency, applying SEO and AEO best practices to enhance visibility and engagement.
• Guide internal designers, agencies, and contractors on wireframes and mockups to meet business requirements.
• Report directly to the Senior Director of Brand Marketing, providing updates and insights on web performance.
• Work daily with creative, web development, analytics, product marketing, demand generation, and sales teams.
• Manage and prioritize multiple projects to ensure timely completion and measurable results.

Benefits

• Competitive salaries complemented by comprehensive benefits packages.
• Flexible working hours and generous time off policies, including Responsible Time Off (RTO) and paid holidays.
• Paid sick leave and holidays to support employee well-being.
• 401(k) plan with company matching contributions.
• Health Savings Account (HSA) with employer contributions and FSA options.
• Up to 12 weeks of paid parental leave and 10 weeks of adoption leave to support family growth.
• Modern, collaborative office environments in multiple locations, including Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England; and Poznan, Poland.
• Reimbursements for gym memberships, cell phones, and internet expenses.
• Access to well-being apps such as Spring Health and Employee Assistance Program (EAP).
• Perks including discounted pet insurance, electronics, theme park tickets, travel, and more.
• Lifetime access to your personal Egnyte account.
• HealthJoy benefits navigation app for easy benefits management.
• Access to One Medical virtual healthcare services nationwide.

Equal Opportunity

Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate based on race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender (including pregnancy and lactation), gender identity or expression, sexual orientation, marital status, military service, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management team is committed to fostering a diverse and inclusive workplace.