Marketing Manager - Remote

About The Company

Orbital, established in 1969, is a leading organization specializing in project development, project execution, and asset management within the heavy industrial sectors and utilities. Renowned for its regional presence, hands-on approach, and globally integrated teams, Orbital leverages industry best practices and subject matter expertise to deliver tailored solutions across diverse geographical locations. The company's core philosophy centers on finding and delivering the best solutions for its clients, emphasizing innovation, safety, and operational excellence. With a strong commitment to its people, Orbital fosters a collaborative environment that values diversity, continuous improvement, and professional growth. The organization’s reputation is built on its ability to adapt to complex challenges and its dedication to client satisfaction, making it a trusted partner in the industrial and utility sectors.

About The Role

Orbital is seeking a strategic, creative, and hands-on Marketing Manager to lead its marketing and communications efforts. This pivotal role involves managing a team of marketing professionals and working closely with executive leadership, business development, and operational teams to develop and implement comprehensive marketing strategies aligned with the company's growth objectives. The Marketing Manager will be responsible for enhancing Orbital's brand presence, increasing market visibility, and supporting business development initiatives. Key responsibilities include overseeing day-to-day marketing activities, managing digital marketing channels, developing thought leadership content, coordinating industry events, and managing external vendors and agencies. The ideal candidate will possess excellent communication and project management skills, with the ability to translate complex technical services into compelling market-facing content. Reporting directly to the President and the Chief Legal Officer, this role offers an exciting opportunity to influence the company's strategic positioning and drive growth through innovative marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
• 5+ years of progressive marketing and communications experience, preferably within engineering, consulting, construction, energy, utilities, industrial, or other B2B professional services environments
• Previous experience managing or leading marketing professionals
• Proven ability to develop and execute comprehensive marketing strategies
• Strong understanding of SEO, digital marketing, website management, social media, analytics, and content strategy
• Experience managing executive social media profiles and developing thought leadership content
• Experience organizing conferences, trade shows, sponsorships, and industry events
• Exceptional writing, editing, communication, and presentation skills
• Experience working directly with executive leadership and senior business leaders
• Ability to understand complex technical services and translate them into marketable content
• Strong project management and organizational skills with the ability to handle multiple priorities
• Proficiency with website content management systems, SEO platforms, social media tools, analytics, and marketing technologies
• Experience utilizing AI and emerging technologies to enhance marketing processes (preferred)

Responsibilities

• Lead and manage the marketing team, including setting priorities, responsibilities, and performance expectations
• Develop and execute Orbital’s annual marketing and communications plan aligned with growth objectives
• Manage and enhance the company’s brand, messaging, and market positioning across all platforms
• Oversee website content, functionality, user experience, and analytics, ensuring ongoing optimization
• Develop and implement a comprehensive SEO strategy to boost organic visibility and traffic
• Lead the social media strategy, focusing on LinkedIn and other relevant B2B platforms
• Manage and develop thought leadership content and profiles for senior executives and subject matter experts
• Coordinate and execute integrated marketing campaigns supporting strategic markets and business development initiatives
• Partner with business development and operational teams to create marketing materials, case studies, presentations, and proposals
• Maintain a content strategy and editorial calendar for consistent messaging
• Lead industry event planning, including conferences, trade shows, sponsorships, and promotional activities
• Identify opportunities for executive participation in industry panels, podcasts, and speaking engagements
• Manage public relations, media outreach, press releases, and company announcements
• Oversee awards submissions and recognition strategies
• Manage promotional items, branded merchandise, signage, and trade show assets
• Develop corporate communications for major company initiatives and milestones
• Collaborate with HR and leadership on internal communications and employee engagement campaigns
• Support executive leadership with presentations, speeches, and talking points
• Establish and maintain marketing processes, standards, and best practices organization-wide
• Monitor and report on marketing performance metrics, including website analytics, SEO, social media, and campaign results
• Identify and implement innovative marketing technologies, including AI and automation tools
• Manage external vendors, agencies, and budgets effectively
• Stay informed on industry trends and emerging digital marketing practices to enhance Orbital’s marketing capabilities

Benefits

• Competitive salary aligned with market data and candidate experience
• Comprehensive health benefits including medical, dental, and vision coverage
• 401(k) retirement savings plan with company match
• Supplemental insurance options
• Company-paid life and accidental death & dismemberment insurance
• Short-term disability coverage paid by the company
• Paid maternity and bonding leave
• Generous paid time off and holiday leave policies

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.