Marketing Manager (Remote)

About Us

Here at Baylor Scott & White Health, we are dedicated to promoting the well-being of individuals, families, and communities. As the largest not-for-profit healthcare system in Texas, we empower our patients and members to live well through comprehensive healthcare services and innovative programs. Our organization is built on core values that emphasize integrity, continuous improvement, teamwork, and making a meaningful impact in the communities we serve. We serve faithfully by doing what's right with a joyful heart, never settle by constantly striving for better, support one another and those we serve, and take initiative to deliver exceptional experiences.

About The Role

We are seeking an Enrollment Marketing Manager to join Levanto, a subsidiary of Baylor Scott & White Health. The role is pivotal in building a modern activation engine that facilitates easy discovery, enrollment, and engagement with our digital and hybrid care programs. The primary focus of this position is on driving enrollment outcomes across employer and payer populations by executing multi-channel campaigns and collaborating closely with Client Success teams. This hands-on role requires a proactive individual who enjoys shipping work, analyzing data for insights, and continuously optimizing campaign performance.

The Enrollment Marketing Manager will be responsible for planning, building, and executing campaigns via email, SMS, in-app notifications, web, paid media, and direct mail using Braze. You will oversee campaign launches, monitor performance metrics, and iterate strategies to improve enrollment and activation rates. Collaboration with internal teams such as Marketing, Operations, Product, and Engineering is essential to ensure campaigns are executed efficiently and align with brand standards and compliance requirements. Additionally, this role involves training and supporting Client Success teams in activation tactics and best practices to enhance participation and adoption.

Success in this role is measured by enrollment and activation rates, the quality and consistency of campaign execution, and the adoption of activation tactics by client partners. The ideal candidate is data-driven, detail-oriented, and possesses strong communication skills to work effectively across various teams and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 3 years of experience in enrollment, growth, lifecycle, or performance marketing
• Hands-on experience executing multi-channel marketing campaigns tied to conversion outcomes
• Strong analytical skills and proficiency in using data to guide marketing decisions
• Ability to collaborate effectively with cross-functional teams including Client Success, Product, and Operations
• Experience with campaign build and data analysis tools is preferred
• Experience in healthcare, digital health, or other regulated industries is a plus
• Familiarity with employer-based or B2B2C enrollment models is advantageous
• Experience supporting client or program launches is desirable

Responsibilities

• Plan, build, and execute multi-channel enrollment and activation campaigns across email, SMS, in-app, web, paid media, and direct mail platforms
• Manage campaign launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
• Monitor and analyze enrollment performance and activation metrics; adjust strategies for continuous improvement
• Ensure all campaigns have clear goals, success metrics, and follow-up actions aligned with organizational objectives
• Partner closely with Client Success teams to develop activation plans tailored to client populations and timelines
• Attend and support on-site activation events as needed
• Train Client Success teams on activation tactics, playbooks, and best practices to enhance participation
• Identify drop-off points and opportunities within the enrollment funnel; implement targeted improvements
• Apply data-driven insights to optimize messaging, channel mix, and targeting strategies
• Maintain alignment with brand standards, compliance, and patient experience principles across all campaigns
• Collaborate with marketing, operations, product, and engineering teams to ensure campaign accuracy and efficiency

Benefits

• Immediate eligibility for health and welfare benefits
• 401(k) savings plan with dollar-for-dollar match up to 5%
• Tuition Reimbursement programs
• PTO accrual starting from Day 1 of employment
• Opportunities for professional development and career growth
• Supportive work environment committed to diversity and inclusion

Equal Opportunity

Baylor Scott & White Health is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We encourage all qualified applicants to apply and will consider each candidate fairly and equitably.