Marketing Manager

About The Company

WD-40 Company is a globally recognized leader in the development, manufacturing, and marketing of innovative solutions for consumer and commercial markets. Renowned for its flagship product, WD-40 Multi-Use Product, the company has built a strong reputation for quality, reliability, and effectiveness. With a rich history rooted in problem-solving and a commitment to creating positive, lasting memories through its products, WD-40 Company operates in diverse sectors including consumer, industrial, automotive, and B2B distribution. The organization values purpose-driven growth, fostering an inclusive culture where employees are encouraged to contribute their best and align with core values that emphasize respect, innovation, and customer focus. As a forward-thinking company, WD-40 Company continuously seeks to expand its market presence and deepen its engagement within the industrial and automotive sectors, making it an attractive place for professionals eager to influence growth and drive strategic initiatives.

About The Role

The Channel Marketing Manager, Commercial at WD-40 Company is a pivotal role responsible for developing and executing the strategic marketing initiatives within the US commercial channel. This includes overseeing automotive wholesale, industrial distribution, and mid-market accounts, which are crucial to the company's growth trajectory. The successful candidate will work closely with senior leadership and cross-functional teams to craft a multi-year vision and implement tactical plans that drive revenue, improve margins, and maximize return on investment. This role demands a deep understanding of industrial and automotive channel dynamics, including product movement through distributor networks, end-user demand generation, and sales enablement. The Channel Marketing Manager will serve as a key liaison between distributor relationships, sales teams, and marketing functions, ensuring alignment and execution of impactful campaigns and programs. This is an exciting opportunity for a seasoned marketing professional with industry-specific experience to shape the future of WD-40’s commercial growth, especially in greenfield areas such as mid-market accounts. The role also involves representing the company at trade events, managing partnerships, and educating internal teams to elevate organizational commercial fluency.

Qualifications

• 7+ years of experience in channel marketing or distributor marketing, with substantial exposure to industrial and/or automotive sectors
• Proven understanding of how products move through B2B distribution channels, including sell-in and pull-through strategies
• Demonstrated ability to influence sales teams, brand managers, and senior leadership without direct authority
• Comfortable making strategic plans with incomplete data and adjusting as needed
• Strong financial acumen, including experience with business case development, budgeting, and P&L management
• Bachelor’s degree in marketing, business, or a related field; MBA preferred but not mandatory
• Willingness to travel up to 25% for client meetings, trade shows, and partner engagements
• Excellent communication, leadership, and organizational skills

Responsibilities

• Develop and own the US commercial channel marketing strategy, including multi-year planning and fiscal year execution
• Identify and build a cohesive approach to mid-market commercial accounts, establishing a greenfield strategy for growth
• Bridge sell-in and pull-through activities by creating demand at the end-user level and ensuring product velocity through distributor channels
• Lead SKU assortment, packaging, and product lineup decisions tailored to channel needs
• Create account-specific activation plans in collaboration with brand, digital, and sales teams, and advocate for necessary investments
• Represent WD-40 Company at trade shows, distributor meetings, and sales calls, establishing credibility and thought leadership
• Build internal organizational buy-in by increasing commercial fluency and educating teams on channel strategies
• Manage partnerships and agency relationships for channel programs, activations, and content development from inception to performance review

Benefits

• Competitive salary package commensurate with experience
• Comprehensive health insurance including medical, dental, and vision coverage
• 401(k) retirement plan with company matching
• Paid time off and holiday leave
• Opportunities for professional development and career growth
• Flexible remote working arrangements
• Inclusive and collaborative work environment

Equal Opportunity

WD-40 Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status under applicable laws. We believe that diverse teams drive innovation and success, and we encourage individuals from all backgrounds to apply.