Marketing Communications Specialist, Sr.

About The Company

American Honda Finance Corporation (AHFC) is a leading financial services provider dedicated to supporting the automotive industry through innovative financing solutions. As part of the Honda Motor Co., Ltd. family, AHFC offers a comprehensive range of financial products and services designed to meet the diverse needs of Honda and Acura customers worldwide. Our commitment to excellence, integrity, and customer satisfaction positions us as a trusted partner in the automotive finance sector. With a focus on technological advancement and customer-centric strategies, we strive to deliver seamless financial experiences that foster loyalty and growth.

About The Role

We are seeking a highly skilled Senior Marketing Communications Specialist to join our dynamic team within the Sales and Marketing Communications department. This role is pivotal in developing and executing integrated digital marketing strategies that support AHFC’s business objectives. The successful candidate will be responsible for driving digital campaigns, managing media planning, optimizing paid search initiatives, and enhancing the overall customer digital experience. Acting as a key liaison between various internal teams and external agency partners, the Senior Marketing Communications Specialist will ensure the delivery of effective marketing campaigns, digital innovations, and insightful reporting. This position offers an exciting opportunity to influence the digital transformation of our marketing efforts and contribute to the growth of Honda and Acura financing products.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Minimum of 5+ years of experience in digital marketing, media planning, paid search, or campaign management
• Proven expertise in developing and executing multi-channel digital media strategies
• Experience managing paid search campaigns, optimization, and reporting
• Strong background in agency management and campaign execution from planning to performance analysis
• Experience supporting digital content development, creative production, and asset management
• Familiarity with digital product initiatives such as websites and mobile applications
• Ability to collaborate effectively with cross-functional teams including Marketing, IT, CX, and Analytics
• Proficiency in analyzing campaign performance data and translating insights into actionable strategies
• Knowledge of project management methodologies and multitasking in fast-paced environments
• Preferred experience in automotive, financial services, or regulated industries
• Strong understanding of digital media platforms, ad-serving technologies, and analytics tools
• Familiarity with AI-driven search trends, Answer Engine Optimization (AEO), and digital marketing innovations
• Excellent organizational skills with high attention to detail
• Ability to manage budgets, vendors, and external agencies effectively

Responsibilities

• Develop and implement digital-first media strategies aligned with AHFC marketing and sales objectives
• Manage creative strategies for consumer-facing advertising campaigns across general and multicultural markets
• Partner with CX, MarTech, IT, and analytics teams to support digital initiatives and enhance customer experiences
• Coordinate enterprise-wide programs supporting sales, marketing, digital transformation, and dealer engagement
• Oversee social media activities, including content scheduling, publishing, and response management in collaboration with AHM social media teams
• Support creative production, digital content creation, and asset management processes
• Monitor, analyze, and optimize campaign performance across all digital channels
• Identify and recommend opportunities for AI-driven search, Answer Engine Optimization, and emerging digital marketing trends
• Assist with website enhancements, digital product testing, and User Acceptance Testing (UAT)
• Manage multiple projects simultaneously, ensuring timely delivery and stakeholder satisfaction
• Collaborate with external agencies and internal teams to ensure alignment and execution excellence

Benefits

• Competitive base salary within the range of $84,600 to $126,900, commensurate with experience and location
• Paid overtime and regional bonus opportunities where applicable
• Comprehensive health benefits including Medical, Dental, Vision, and Prescription coverage
• Paid time off, including vacation, holidays, and company shutdown periods
• Company-paid Short-Term and Long-Term Disability insurance
• 401(k) plan with company matching contributions and additional employer contributions
• Relocation assistance for eligible candidates
• Opportunities for career advancement and professional development through training and education reimbursement programs
• Tuition assistance and student loan repayment options
• Lifestyle and childcare reimbursement accounts, elder care support, and wellbeing programs
• Participation in community service and engagement initiatives

Equal Opportunity

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We are committed to fostering an inclusive and diverse workplace where all employees are valued and empowered to contribute their best.