Influencer Marketing Manager

About The Company

Founded in 2014, Studio McGee has rapidly established itself as one of the leading home design brands in the United States. Our journey began with a focus on approachable yet aspirational interior design, leveraging digital communities to connect with our consumers in innovative ways. Through our commitment to quality and authenticity, we expanded into retail with McGee & Co., a platform that complements our design philosophy and fuels our growth. Our strategic partnerships include collaborations with major retailers like Target, a Netflix Emmy-nominated series, and a best-selling book, all aimed at empowering individuals to create beautiful, functional living spaces. Our mission is to make life beautiful by inspiring design that is accessible, authentic, and elevates everyday living.

About The Role

We are seeking a highly skilled Influencer Marketing Manager to oversee the strategy and execution of our influencer and creator marketing initiatives. This role is pivotal in transforming our influencer program from basic gifting and affiliate relationships into a comprehensive, performance-driven ecosystem. The ideal candidate will identify authentic creators who embody the Studio McGee aesthetic and values, develop meaningful partnerships, and generate compelling content that amplifies across multiple channels. You will work closely with internal teams to optimize creator collaborations, manage influencer relationships, and analyze campaign performance to ensure alignment with brand objectives and business goals. This position offers the flexibility of remote work or a hybrid setup at our headquarters in Draper, Utah, and provides an exciting opportunity to shape the future of our influencer marketing efforts in a fast-growing, dynamic environment.

Qualifications

• 4–6+ years of experience in influencer, creator, affiliate, social, or related digital marketing roles
• Proven experience managing influencer relationships and paid creator partnerships
• Hands-on experience with creator commerce and affiliate platforms such as ShopMy, LTK, AWIN, or similar
• Understanding of influencer contracting, content rights, whitelisting, and compensation models
• Strong knowledge of social media platforms and the creator landscape
• Excellent analytical skills with the ability to interpret performance data
• Exceptional relationship-building, communication, negotiation, and project management skills
• Strong aesthetic judgment aligned with a premium design and lifestyle brand
• Highly organized with the ability to manage multiple campaigns and deadlines
• Collaborative working style with cross-functional team experience

Responsibilities

• Develop and execute Studio McGee’s influencer and creator strategy across organic, gifting, affiliate, and paid partnerships
• Identify and cultivate relationships with creators who authentically represent the brand’s aesthetic and values
• Build and maintain a diverse pipeline of creators across various audience sizes and markets
• Establish clear objectives, deliverables, timelines, and compensation structures for paid collaborations
• Manage end-to-end creator relationships from outreach and negotiation to content delivery and reporting
• Partner with leadership to refine influencer investment strategies based on performance insights
• Oversee creator commerce programs across platforms including ShopMy, LTK, and AWIN
• Utilize data to identify high-performing creators and optimize campaign investments
• Develop a scalable pipeline of high-quality creator content for amplification across marketing channels
• Secure content rights and permissions for usage across paid media and owned channels
• Collaborate with internal teams to identify products and categories for targeted creator campaigns
• Manage influencer gifting programs strategically, focusing on launches and seasonal priorities
• Build relationships with local creators to support retail store openings and community activations
• Coordinate influencer involvement in events, activations, and community initiatives
• Establish KPIs, track campaign performance, and generate insights for ongoing optimization
• Maintain budget discipline and evaluate partnerships based on strategic value and ROI

Benefits

• Remote or hybrid work flexibility at our Draper, Utah headquarters
• Open Paid Time Off (PTO) and company-paid holidays
• 401(k) plan with employer matching of 100% of deferrals up to 4% of compensation
• Exclusive 50% discount at mcgeeandco.com and access to team member warehouse sales
• Opportunity to work in a fast-growing, innovative company dedicated to making life beautiful

Equal Opportunity

McGee & Co. is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. We believe that a diverse team fosters creativity and innovation, and we are dedicated to providing equitable opportunities for everyone. Together, we strive to make life beautiful for our employees, customers, and communities.