Growth Marketing Manager

About The Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. The company is dedicated to uplifting everyone, everywhere by providing the best way to pay and be paid. Visa offers an innovative environment where employees have the opportunity to create meaningful impact at scale, addressing significant challenges, enhancing their skills, and seeing their contributions positively influence lives globally. Joining Visa means engaging in work that matters not only to your personal growth but also to your community and the world at large. The organization fosters a culture of innovation, collaboration, and inclusivity, making it an ideal place for professionals seeking to make a difference in the payments industry.

About The Role

The Marketing Manager role at Visa is pivotal in planning and executing projects that support the company's marketing objectives. This position involves working independently or collaboratively to recommend strategic actions, develop project schedules, analyze economic factors, estimate costs, and oversee projects from inception to completion. The role requires digital fluency, including familiarity with emerging technologies such as Generative AI tools (e.g., ChatGPT, Microsoft Copilot) to enhance daily workflows. The primary focus is serving as the key marketing commercialization lead for Visa's Value Added Services (VAS) banking and issuing solutions portfolio in North America. This entails providing market intelligence, customer insights, and strategic recommendations to inform product development, go-to-market strategies, and growth initiatives. The role also involves driving regional demand generation, market education programs, and account engagement activities to deepen client relationships and expand solution adoption. Collaboration with sales, product, GTM, and executive teams is essential to align marketing efforts with business goals, identify new revenue opportunities, and support cross-selling and upselling initiatives. Additionally, the role encompasses content localization, performance measurement, and leveraging data insights to optimize marketing investments and business outcomes.

Qualifications

• Minimum of 5 years of relevant work experience with a Bachelor's Degree or at least 2 years with an Advanced Degree (e.g., Masters, MBA, JD, MD); or 0 years with a PhD
• Preferred: 6+ years of experience with a Bachelor's Degree or 4+ years with an Advanced Degree; up to 3 years with a PhD
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams
• Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders
• Excellent written and verbal communication skills with the ability to influence at all organizational levels
• Highly collaborative, solutions-oriented, and energetic with a positive team attitude
• Strong organizational, analytical, and problem-solving skills, with a focus on data-driven decision-making
• Experience working across global and regional teams with cultural awareness
• Deep expertise in marketing strategy, go-to-market planning, demand generation, and product launches within Financial Services, Payments, or Technology sectors
• Ability to work with emerging technologies such as Generative AI tools to support marketing initiatives

Responsibilities

• Serve as the primary marketing commercialization lead for Visa's VAS banking and issuing solutions portfolio in North America
• Provide market intelligence, customer insights, and strategic recommendations to inform product and growth strategies
• Drive and deliver regional VAS growth marketing programs focused on demand generation and market education
• Create marketing programs that generate measurable pipeline, deepen account engagement, and expand solution adoption
• Collaborate closely with sales, product, GTM, and executive teams to align marketing initiatives with business objectives
• Translate business priorities into actionable marketing plans leveraging content and best practices to enhance awareness and demand
• Identify market opportunities, competitive trends, and client needs to develop effective marketing campaigns that drive revenue and pipeline growth
• Partner with stakeholders to enable sales through targeted messaging and sales enablement tools
• Manage the planning and execution of industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up
• Drive localization and development of regional marketing and sales content to meet regional and customer-specific needs
• Own the measurement and reporting of marketing performance, including pipeline contribution, revenue influence, and solution adoption metrics
• Leverage data-driven insights to optimize marketing investments and improve overall business outcomes

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement savings plan with company match
• Flexible FSA/HSA options for healthcare expenses
• Life insurance and disability benefits
• Paid time off and holiday leave to support work-life balance
• Wellness programs promoting physical and mental health
• Opportunities for professional development and career growth
• Work environment supporting diversity and inclusion initiatives

Equal Opportunity

Visa is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. The company is committed to fostering an inclusive environment that values diversity and promotes equal employment opportunities for all.