Email Marketing Manager

About The Company

CrucialPoint is a full-service retention marketing agency specializing in creating time-tested and effective retention programs including Email, SMS, Push, Loyalty, and Lifecycle marketing for a diverse portfolio of ecommerce brands. We are dedicated to solving complex marketing challenges and delivering exceptional value to our clients by driving customer engagement, retention, and revenue growth. Our team thrives in a collaborative environment where innovation and strategic thinking are highly encouraged. Join us to be part of a mission-driven company focused on providing cutting-edge marketing solutions and achieving measurable success for our clients.

About The Role

As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing email marketing strategies that drive engagement, conversion, and customer retention for enterprise-level ecommerce accounts. This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, combined with creativity to craft compelling content. You will work extensively with Klaviyo to design and manage automated email flows, optimize campaigns, and collaborate with clients and internal teams to ensure successful campaign execution. The ideal candidate possesses strong technical skills, analytical capabilities, and a passion for retention marketing, particularly within the B2C ecommerce sector.

Qualifications

• B2C experience with enterprise ecommerce businesses is required.
• Minimum of three (3) years managing or heavily involved in Email Retention Marketing programs for B2C ecommerce brands, including Email, SMS, Push, and/or direct mail.
• Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
• Expert-level proficiency in Klaviyo, including mastery of advanced features such as predictive analytics, custom flow logic, complex segmentation, and SMS integration.
• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.
• Familiarity with CRM systems, Customer Data Platforms (CDPs), ecommerce platforms like Shopify, and Google Analytics.
• Strong analytical skills with the ability to analyze data, generate insights, and make data-driven recommendations.
• Experience working with larger brands as a retention marketing manager is preferred.
• Excellent written and verbal communication skills, capable of building strong client relationships and collaborating effectively with cross-functional teams.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Self-motivated, proactive, and capable of working independently.
• Experience in remote work environments and ability to maintain productivity and communication.

Responsibilities

• Develop and execute comprehensive email marketing strategies using Klaviyo aligned with business goals and industry best practices.
• Optimize automated email marketing flows such as welcome series, abandoned cart, and win-back campaigns to maximize customer acquisition, engagement, retention, and revenue.
• Create and maintain content calendars that align with client objectives, ensuring consistent and engaging messaging.
• Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns.
• Serve as the primary point of contact for clients, addressing questions and concerns promptly.
• Manage Klaviyo setups, integrations (Shopify, CDPs, custom tech stacks), and account infrastructure to ensure optimal performance and segmentation.
• Conduct regular audits to identify and resolve technical issues related to deliverability, responsive design, dynamic tagging, and personalization.
• Monitor and analyze email marketing performance metrics using Klaviyo analytics and Google Analytics to inform strategy adjustments.
• Provide data-driven insights and recommendations to optimize campaign performance and drive continuous improvement.
• Generate accurate, comprehensive reports to support data-driven decision-making.
• Perform quality assurance checks on all campaigns and flows to ensure accuracy, consistency, and adherence to best practices.
• Collaborate with cross-functional teams including account management, copywriting, design, and implementation to deliver impactful email marketing strategies.
• Foster a positive and collaborative team environment, supporting and mentoring team members as needed.
• Stay current with Klaviyo updates, industry trends, and emerging retention marketing technologies, adapting strategies accordingly.
• Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL.

Benefits

• Opportunity to work with leading ecommerce brands and cutting-edge retention marketing strategies.
• Collaborative and supportive work environment that values your ideas and contributions.
• Room for professional growth and career advancement.
• Flexible scheduling to support work-life balance.
• Competitive salary and/or rate commensurate with experience.
• Remote work opportunities fostering autonomy and self-motivation.

Equal Opportunity

CrucialPoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.