Digital Marketing Manager

About The Company

Watershed is a leading enterprise sustainability platform dedicated to helping organizations measure, manage, and reduce their environmental impact. Serving a diverse range of clients including Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens, Watershed provides comprehensive tools to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting such as CSRD, and drive tangible decarbonization efforts. With a commitment to innovation and sustainability, Watershed fosters a mission-oriented culture that encourages collaboration, product-building, and continuous improvement. The company maintains offices in San Francisco, New York, London, Paris, Berlin, Sydney, Mexico City, and supports remote team members across the US and Europe, emphasizing a flexible and inclusive work environment.

About The Role

As a Digital Marketing Manager at Watershed, you will be an integral part of the Demand Generation team, responsible for accelerating company growth through strategic digital marketing initiatives. Your primary focus will be on building, executing, and optimizing multi-channel digital campaigns that generate new business opportunities and enhance brand visibility. Collaborating closely with sales, brand, and content teams, you will develop comprehensive marketing strategies encompassing paid search, social media, display advertising, and email marketing. This role demands a data-driven mindset, strong project management skills, and a passion for experimentation to continuously refine campaign performance. You will also be responsible for establishing reporting frameworks, monitoring KPIs, and ensuring operational excellence across all digital channels. While preference is given to candidates based in San Francisco or New York City for onsite work, remote candidates within the US will also be considered for this full-time position.

Qualifications

• 5+ years of experience managing digital marketing campaigns in a B2B enterprise environment
• Proficiency in tools such as Salesforce, Excel, and BI platforms (e.g., Sigma, Looker, Tableau)
• Experience working with marketing automation systems like Marketo or HubSpot
• Strong operational and analytical skills with the ability to turn data into actionable insights
• Deep understanding of demand generation strategies, including SEM, SEO, paid social, and display advertising
• Experience managing large prospect and customer databases and deploying relevant email campaigns
• Excellent project management and communication skills
• Willingness to work from an office four days a week in San Francisco or New York, or remotely within the US for suitable candidates

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across paid search, paid social, display advertising, email marketing, and content syndication
• Establish and maintain campaign reporting frameworks, monitor KPIs, pipeline impact, and engagement metrics
• Manage budget tracking, optimize paid media efficiency, and analyze lead funnel performance
• Create and maintain marketing dashboards and reports in collaboration with marketing operations and sales teams to ensure visibility and accountability
• Partner with SDR leadership to operationalize lead handoffs, ensuring timely follow-up and feedback for lead quality improvement
• Continuously test, scale, and improve campaign strategies based on data insights and industry best practices
• Coordinate with cross-functional teams to align marketing efforts with sales objectives and organizational goals

Benefits

• Competitive salary range of $167,000 - $192,000, commensurate with experience and location
• Comprehensive total rewards package including equity, health/dental/vision insurance, 401(k)
• Unlimited paid time off and paid parental leave
• Fertility and mental health programs to support well-being
• Opportunities for professional growth within a mission-driven organization
• Flexible work arrangements with options for remote work within the US

Equal Opportunity

Watershed is an equal opportunity employer committed to fostering an inclusive environment for all employees. We celebrate diversity and are dedicated to providing equitable hiring practices and a workplace free from discrimination. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status.