Digital Growth Marketing Manager

About The Company

Awesomely is a fast-growing digital publishing company focused on empowering others to live more awesomely. We are committed to helping people level up their lives in meaningful ways by creating content and products that make life easier, more enjoyable, and rewarding. As a company, we are quirky, collaborative, and focused on continuous improvement. With a fully remote work environment, we encourage creativity, innovation, and autonomy while working towards our shared mission. Join us in scaling one of the fastest-growing online publishers in the US and make a significant impact on our journey.

About The Role

We are seeking a highly organized and results-driven Digital Growth Marketing Manager to join our team. This role is perfect for a marketer who thrives on both strategy and execution, with a particular focus on optimizing sales funnels, driving conversions, and managing direct response campaigns.

You will be responsible for the end-to-end execution of campaigns, overseeing funnel development, conversion rate optimization (CRO), and working closely with the CMO, creative teams, and developers. If you are a hands-on marketer with a passion for direct response and a knack for keeping things organized, we want to hear from you.

Responsibilities

• Own and execute the sales funnel process from ideation to launch, ensuring all aspects (copy, design, video, implementation) are executed flawlessly.
• Manage and optimize direct response campaigns across multiple digital channels to drive measurable growth and conversions.
• Collaborate with data analysts to identify conversion bottlenecks, design A/B tests, and implement improvements for funnel optimization.
• Oversee the VSL production process, ensuring scripts, slides, video, and web implementation align with marketing goals and conversion best practices.
• Act as the main point of contact for cross-functional teams (CMO, devs, creatives, paid media) to ensure seamless execution of marketing initiatives.
• Lead marketing projects, ensuring they stay on track, meet deadlines, and align with business goals.
• Provide regular reporting and insights on marketing performance, using data to recommend next steps for funnel and campaign improvements.

Qualifications

• 5+ years of hands-on experience in digital marketing, with a strong focus on info products and direct response campaigns (not e-commerce or local services).
• Proven track record of managing and optimizing sales funnels, VSLs, and direct response campaigns.
• Strong organizational skills and the ability to manage complex, multi-step marketing processes independently.
• Experience collaborating with creative, development, and paid media teams to deliver high-quality marketing assets.
• Ability to interpret marketing data and use insights to optimize funnels (CRO experience is a plus).
• Excellent communication and project management skills.
• Experience with VSL production and funnel implementation.
• Familiarity with direct response marketing platforms such as Google Ads, Facebook, YouTube, and landing page builders.
• Strong understanding of A/B testing and UX optimization.
• Comfortable in a fast-paced, entrepreneurial environment with the ability to pivot between competing priorities.

Benefits

• Competitive salary.
• Comprehensive health benefits package.
• Paid time off (PTO).
• 401(k) matching program.
• Fully remote work environment, promoting creativity and autonomy.
• Be part of a quirky, fast-growing company with a shared mission and purpose.

Equal Opportunity Employer

Awesomely is an equal opportunity employer and is committed to fostering a diverse and inclusive work environment. We do not discriminate based on race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to creating an environment where everyone can thrive.