Brand Marketing Manager

About The Company

Yardzen is a pioneering outdoor design and landscaping company committed to transforming outdoor spaces into personalized retreats that reflect the unique lifestyles and preferences of homeowners. Since its inception in 2018, Yardzen has revolutionized the $200 billion outdoor renovation industry by integrating AI, data, and technology to make landscape design effortless, transparent, and accessible. Recognized as one of Fast Company's Most Innovative Companies and featured in prestigious publications such as Architectural Digest, The New York Times, and Forbes, Yardzen has helped tens of thousands of homeowners enhance their property value, make sustainable choices, and enjoy outdoor living. The company’s mission is rooted in helping people realize their outdoor dreams, guiding clients from initial design concepts through the build process with dedicated support and vetted local contractors. Yardzen's innovative approach combines technology with personalized service to ensure every project results in a finished yard that exceeds expectations and enriches lives.

About The Role

Yardzen is seeking a strategic and dynamic Brand Marketing Manager to elevate brand awareness, craft compelling storytelling, and foster meaningful engagement with homeowners and brand partners. This role is central to positioning Yardzen as a lifestyle brand and involves managing a broad spectrum of marketing activities. As a hands-on generalist, the successful candidate will develop and execute integrated campaigns, oversee community-building initiatives, and drive organic growth through innovative content strategies. The role encompasses collaboration across teams and external partners, with responsibilities ranging from content creation and social media management to brand collaborations and public relations. Reporting directly to the Marketing Director, this position offers an exciting opportunity to shape the Yardzen brand narrative, promote its mission, and cultivate a passionate community of clients and advocates. The ideal candidate will be a versatile storyteller, proactive, resourceful, and comfortable navigating a fast-paced, ambiguous environment.

Qualifications

• 5+ years of experience in brand marketing, communications, content creation, PR, or integrated marketing
• Proven expertise in social media strategy, content development, and platform management (especially Instagram and Pinterest)
• Exceptional writing and editing skills with a demonstrated ability to craft compelling narratives
• Experience working with or in PR firms, especially on successful D2C brands, is a plus
• Strong project management skills with the ability to coordinate multiple initiatives and stakeholders
• Self-motivated with a proactive approach and the ability to work independently in a remote environment
• AI-confident with a critical understanding of technology’s role in marketing
• Based in the Bay Area or willing to support occasional in-person events and activations in the region
• Demonstrated ability to develop creative pitches that lead to media coverage or brand collaborations

Responsibilities

• Define and align on communication priorities, developing strategies that enhance the Yardzen brand and resonate with target audiences
• Design, launch, and manage marketing campaigns aimed at increasing brand awareness and fostering positive perceptions
• Maintain consistent messaging and brand voice across all channels and materials
• Identify and capitalize on creative opportunities to showcase the Yardzen brand through various channels and activities
• Build and nurture community engagement among past clients and brand advocates to promote brand loyalty and lifestyle positioning
• Develop project plans, coordinate stakeholders, and oversee initiatives from conception to execution
• Shape and execute organic growth initiatives, leveraging social platforms like Instagram and Pinterest to tell compelling stories and attract new clients
• Manage the Yardzen Ambassador Program, engaging creators and champions to promote brand awareness and share user-generated content
• Identify and establish partnerships with complementary brands, managing collaborations, activations, and promotional campaigns
• Partner with the PR team to develop and execute media strategies, building relationships with journalists, editors, influencers, and media outlets
• Utilize platform data and trends to craft engaging stories that highlight Yardzen’s impact and innovation in the outdoor design industry
• Lead initiatives such as the American Firewise Project to promote sustainable and defensible yard designs in fire-prone areas

Benefits

• Remote-first work environment with flexibility to support work-life balance
• Comprehensive medical, dental, and vision insurance coverage paid fully by the company
• Competitive salary range of $100,000 to $120,000, commensurate with experience and qualifications
• 12 weeks of fully paid parental leave to support growing families
• Monthly stipends for wellness, cell phone, and internet to promote well-being and connectivity
• Opportunities for professional growth and development within a rapidly expanding innovative company
• Inclusive and diverse workplace culture that values individual contributions and fosters a sense of community

Equal Opportunity

Yardzen is an equal opportunity employer committed to fostering an inclusive environment for all employees and applicants. We celebrate diversity and are dedicated to creating a workplace that respects and values differences in race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, and other characteristics protected by law. We encourage individuals from all backgrounds to apply and join us in our mission to transform outdoor spaces and enrich lives through innovative design and technology. If you require a reasonable accommodation during the application or interview process, please contact us.