Brand & Digital Marketing Lead

About The Company

Waymo is an autonomous driving technology company on a mission to become the most trusted driver. Originally founded in 2009 as the Google Self-Driving Car Project, Waymo has evolved to develop the Waymo Driver—The World’s Most Experienced Driver. This technology aims to improve mobility access and significantly reduce traffic-related fatalities.

The Waymo Driver powers Waymo One, the company’s fully autonomous ride-hailing service, and is designed to be adaptable across various vehicle platforms and applications. To date, the Waymo Driver has completed over one million rider-only trips, supported by tens of millions of miles autonomously driven on public roads and tens of billions of miles in simulation, across more than 13 U.S. states.

About The Role

Waymo is seeking an experienced, visionary content and brand leader to join its Marketing team. In this hybrid role, you will report directly to the Head of Marketing and play a critical role in shaping how the world understands and embraces autonomous driving technology.

You will lead the development of a cohesive, insights-driven content and brand strategy that accelerates Waymo's brand growth, enhances societal acceptance, and elevates audience engagement through a mix of digital, experiential, and storytelling mediums.

Location: Remote / Hybrid (U.S. Based)

Key Responsibilities

• Develop and execute an insights-based content strategy to drive brand growth and consumer engagement
• Craft compelling narratives about Waymo’s brand and technology for both technical and non-technical audiences
• Oversee and manage all digital communications, including the Waymo website and newsletters
• Monitor brand performance metrics and report to senior leadership, offering actionable recommendations for improvement
• Lead cohesive brand activation strategies across social media, advertising, and cultural integrations
• Provide mentorship and leadership to brand marketing and social media team members, helping to define team goals and strategic direction

Required Qualifications

• 14+ years of experience in content strategy, brand building, and social media marketing
• Bachelor’s degree or equivalent experience (MBA preferred)
• Proven track record in developing marketing strategies for high-growth or global brands
• Strong background in consumer insights, marketing analytics, and performance measurement
• Demonstrated ability to lead and influence stakeholders at all levels within an organization
• High-performing individual contributor who can also guide and inspire a growing team

Preferred Qualifications

• Visionary thinker with experience building scalable marketing workflows from the ground up
• Exceptional storytelling and narrative development skills
• Experience within the technology industry
• Background in both client-side companies and marketing agencies
• Demonstrated success collaborating with creative teams to bring brand strategies to life

Compensation And Benefits

• Base Salary Range: $243,000 – $308,000 USD
• Additional eligibility for Waymo's annual bonus program, equity incentive plan, and comprehensive benefits package
• Final offer will consider factors such as location, experience, and relevant qualifications

Equal Opportunity

Waymo is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected category. We also consider qualified applicants with criminal histories, consistent with applicable law.