Brand Designer, Sr.

About The Company

Huckleberry is dedicated to building innovative products and experiences that significantly impact families' lives by unlocking everyday magic. With a mission to support families throughout their parenting journey, Huckleberry has earned the trust of over 6.5 million families who rely on its app for expert guidance. Combining pediatric expertise with advanced data science, artificial intelligence, and behavioral science, Huckleberry offers behind-the-scenes support tailored to each family's unique needs. The company's core belief is that every family should feel cared for and supported, which drives its rapid growth and expansion of product offerings aimed at helping families thrive.

About The Role

The Senior Brand Designer at Huckleberry plays a pivotal role in defining and evolving the company's visual identity. This position involves shaping the brand's visual language and ensuring consistency across all touchpoints. The Senior Brand Designer will collaborate closely with the Creative Director and cross-functional teams including Marketing, Product, and Engineering to develop a cohesive and flexible brand system. The role encompasses hands-on design work, from creating comprehensive brand guidelines in Figma to designing campaigns, digital experiences, and product interfaces. The ideal candidate will have a strategic mindset, a strong aesthetic sense, and the ability to translate brand vision into compelling visual assets that resonate with families. This role offers significant ownership and influence over the visual direction of Huckleberry as it continues to grow and redefine its brand presence.

Qualifications

• Minimum of 8 years of experience in visual design within in-house teams or agency settings
• Strong understanding of graphic design fundamentals, including typography, color theory, layout, composition, and visual hierarchy
• Proven experience in visual design across various surfaces such as web, mobile applications, digital campaigns, video, and print
• Demonstrated passion for branding with a portfolio showcasing work on brand systems and visual identity
• Experience working with motion designers to incorporate motion into brand systems; individual motion experience is a plus
• Excellent communication skills with the ability to collaborate effectively with both design and non-design stakeholders
• Curiosity about evolving design tools and techniques, coupled with a desire to develop an original visual style
• Track record of translating project needs, audience insights, and constraints into thoughtful design solutions
• Ability to manage multiple projects, prioritize tasks independently, and thrive in a fast-paced environment
• Proactive, self-directed work ethic with a collaborative and high-quality approach to design

Responsibilities

• Collaborate with Product, Marketing, and Engineering teams to create a unified brand experience across the app, website, campaigns, paid media, and other touchpoints
• Maintain and expand a flexible, scalable brand system that adapts to the evolving needs of the business
• Work closely with the Creative Director to define how Huckleberry’s visual identity is expressed across various channels and experiences
• Champion the brand internally, ensuring a consistent and distinctive visual point of view organization-wide
• Partner with Product Design to integrate the brand into the product experience, enhancing user engagement and trust
• Brief and collaborate with external agencies and freelance partners on illustration, motion, video, and other creative assets
• Design through iteration, leveraging audience insights and performance data to create resonant visual solutions
• Ensure visual consistency across marketing channels while identifying opportunities for visual system growth and refinement
• Provide constructive feedback and contribute to the overall design culture within Huckleberry

Benefits

• Competitive salary and benefits package
• Health, dental, and vision insurance plans
• Flexible work hours and remote work options where applicable
• Professional development opportunities and support for continuous learning
• Collaborative and inclusive work environment
• Opportunity to influence brand identity and contribute to a mission-driven company

Equal Opportunity

Huckleberry Labs is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, or any other protected characteristic under applicable federal, state, or local laws. Hiring decisions are made solely based on qualifications, merit, and business needs. We welcome applicants from all backgrounds and encourage diversity in our team.