Brand Designer - Remote

About The Company

At Rula, we are a remote-first company committed to the belief that mental health is as vital as physical health. Understanding the complexity and multifaceted nature of mental health issues, we dedicate ourselves to treating the whole person rather than just the symptoms. Our vision is to foster a world where mental health is no longer stigmatized or marginalized but embraced as an integral part of overall well-being. Through providing quality care that combines evidence-based practices with compassion, we empower individuals to take control of their mental health and realize their full potential. Our passion lies in making a meaningful and positive impact on the lives of those facing mental health challenges, positioning Rula as a transformative force in behavioral healthcare.

About The Role

We are seeking a Brand Designer to join Rula’s Creative Studio team. This role is pivotal in translating complex stories into clear, compelling narratives that build trust and encourage engagement with mental healthcare. The Brand Designer will primarily support B2B marketing efforts by transforming audience insights and strategic messaging into impactful creative across campaigns, digital experiences, print materials, and events. Additionally, this role involves contributing to broader Creative Studio projects, helping to shape the presence and voice of the Rula brand as we strive to become the most trusted name in behavioral health.

Qualifications

• 5+ years of professional experience in brand, visual, or marketing design within an in-house team, agency, or freelance practice.
• A portfolio demonstrating strong design fundamentals, including typography, composition, hierarchy, and use of imagery across digital and print work.
• Proficiency in Figma and Adobe Creative Cloud, with experience preparing files for digital delivery and print production.
• Experience collaborating with writers, marketers, and other designers, presenting design thinking, and incorporating feedback effectively.
• Ability to manage multiple projects simultaneously, clearly explain design decisions and tradeoffs, and maintain consistent quality within deadlines.
• Experience independently owning campaign design from audience-informed briefs through concept, production, and delivery, with creative leadership feedback.
• Experience supporting B2B marketing, sales enablement, or partner marketing, including campaigns that connect business-facing and consumer-facing audiences.

Preferred Qualifications

• Experience in healthcare or other fields where clarity, trust, and sensitivity are central to the work.
• Motion design or animation skills, with the ability to bring brand ideas to life through movement across digital campaigns and other touchpoints.
• Experience using AI strategically to streamline design workflows and expand creative exploration at scale, applying thoughtful judgment to maintain quality.
• Experience building templates, asset libraries, or modular design systems that support customization and efficient production.

Responsibilities

• Translate audience insights and strategic messaging into compelling visual design across B2B marketing campaigns, digital platforms, print, and event materials.
• Collaborate closely with writers, marketers, and other designers to develop cohesive creative concepts that align with brand objectives.
• Manage multiple design projects simultaneously, ensuring timely delivery without compromising quality.
• Present design concepts and rationale clearly to stakeholders, incorporating feedback to refine and improve outputs.
• Lead campaign design processes from initial brief through to final production and delivery, maintaining creative leadership standards.
• Support the development and evolution of the Rula brand identity to enhance recognition and trust within the behavioral health sector.
• Contribute to the creation and maintenance of design systems, templates, and asset libraries to streamline production workflows.
• Utilize motion design and animation techniques where applicable to enhance brand storytelling and engagement.
• Leverage AI tools thoughtfully to optimize design processes and foster creative innovation.

Benefits

• 100% remote work environment with flexible working hours to support a healthy work-life balance (must be based in the United States; currently not hiring in Hawaii).
• Transparent and competitive pay ranges regardless of location within the United States.
• Comprehensive health benefits including medical, dental, vision, life insurance, disability coverage, and FSA/HSA options.
• Access to a 401(k) retirement savings plan.
• Generous time-off policies, including two company-wide shutdown weeks annually dedicated to self-care.
• Paid parental leave available to all parents, including birthing, non-birthing, adopting, and fostering parents.
• Employee Assistance Program (EAP) offering support for mental and physical health.
• Quarterly department stipends for team-building activities and in-person gatherings.
• Community and employee resource groups that celebrate diversity and foster a sense of belonging.
• Home office stipend for new hires and a monthly $50 stipend to help cover internet or cell phone expenses.
• Year-round wellness initiatives and a $50 monthly wellness stipend through the Wellness at Rula program.

Equal Opportunity

Rula is an equal opportunity employer. We are committed to creating an inclusive environment where all employees feel safe, seen, heard, and valued. We celebrate diversity and are dedicated to fostering equity and inclusion in every aspect of our organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.