AI Marketing Director

Title: Head of AI-Powered Marketing (or AI Marketing Director, depending on experience)

Experience: 5–10+ years in B2B technology marketing with demonstrated AI-driven execution.

Location: Farmington Hills, Michigan (Hybrid)

Salary:

• Base: $100,000 – 125,000
• Bonus: 10–20% tied to pipeline, revenue influence, and key marketing KPIs
• Long-term incentive

Position Summary

We're looking for an AI-native marketing professional who can own our entire marketing function.

This person will build campaigns, create content, manage our website, generate demand, support sales, work with partners, run webinars, improve SEO, manage paid advertising, and continually implement AI agents and automation to multiply their effectiveness.

Rather than building a large marketing department, our goal is to build an AI-powered marketing engine.

Required Skills

Marketing

• B2B technology marketing
• Demand generation
• SEO
• SEM
• PPC
• Email marketing
• Marketing automation
• ABM
• Lead nurturing
• Analytics
• AI tools used daily

Responsibilities

Demand Generation

• Generate qualified leads for enterprise consulting services
• Build campaigns targeting CIOs, CTOs, business leaders, and AI executives
• Create campaigns for VAR, MSP, and channel partners
• Optimize marketing funnel performance
• Manage lead scoring
• Improve conversion rates
• Build nurture campaigns

AI Marketing Automation

Continuously identify opportunities where AI can automate marketing.

Examples include:

• AI content generation
• AI SEO optimization
• AI-powered social media creation
• AI email personalization
• AI campaign optimization
• AI video creation
• AI research agents
• Competitive intelligence agents
• Proposal generation
• Sales enablement content
• Marketing analytics
• AI chatbot management

Content Marketing

Create:

• Articles
• Case studies
• White papers
• Customer success stories
• LinkedIn posts
• Executive thought leadership
• Sales collateral
• Landing pages
• Video scripts
• Webinar presentations
• Email campaigns

Digital Marketing

Own:

• Website
• SEO
• SEM
• Google Ads
• LinkedIn Ads
• Retargeting
• Analytics
• Conversion optimization

Social Media

Own company presence across:

• LinkedIn
• YouTube
• X
• Reddit (where appropriate)
• Industry communities

Website

Responsible for:

• Content
• UX
• Landing pages
• Conversion optimization
• Performance
• Analytics
• A/B testing
• AI chatbot integration

Events

Manage:

• Webinars
• Customer events
• Partner events
• Microsoft events
• Trade shows

Sales Enablement

Create:

• Battle cards
• Sales decks
• One-pagers
• Industry campaigns
• ROI calculators
• AI demos
• Customer presentations

Partner Marketing

Develop campaigns with:

• Microsoft
• VARs
• MSPs
• Technology partners
• Distribution partners

Analytics

Track and improve:

• Website traffic
• Qualified leads
• Cost per lead
• CAC
• Conversion rates
• Pipeline influenced
• Revenue sourced
• Marketing ROI

AI

Experience using AI tools such as:

• ChatGPT
• Claude
• Microsoft Copilot
• Gemini
• Midjourney or similar
• AI video tools
• AI image tools
• AI automation platforms
• AI agents
• Prompt engineering

Must actively use AI daily.

Technology

Experience with:

• HubSpot or similar CRM
• Google Analytics
• LinkedIn Campaign Manager
• WordPress/Webflow
• Microsoft ecosystem
• Canva or Adobe Creative Suite
• Video editing tools

Nice to Have

Experience marketing:

• AI consulting
• Microsoft solutions
• Azure
• Data platforms
• Managed Services
• Cloud
• Enterprise software
• Channel programs
• VAR/MSP ecosystems

Success Metrics (First Year)

• Increase marketing-qualified leads (MQLs) by 50%
• Double website conversion rate
• Launch at least six webinars
• Increase organic website traffic by 40%
• Produce four executive thought-leadership pieces per month
• Build AI automations that save at least 20 hours of manual work per week
• Increase partner-sourced pipeline
• Improve paid campaign ROI
• Generate measurable pipeline influenced by marketing