Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

This role will own and manage customer data platform (CDP), tracking infrastructure, and marketing analytics tooling. You’ll ensure accurate, privacy-compliant data collection across platforms and work cross-functionally with marketing, product, engineering, and data teams to support growth, measurement, and reporting needs.

Responsibilities:

Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)
Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and Ad platforms
Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)
Oversee tracking compliance including cookie management, consent banners, and data privacy best practices
Collaborate with product and engineering to implement new tracking events and user-level data
Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics
Query and maintain reporting pipelines from Snowflake and other data warehouse sources
Set up and optimize experiments using platforms like Optimizely
Support performance marketing team with attribution modeling and insights

Requirements:

3–5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering
Hands-on experience with the following tools: Segment (or similar CDPs), Snowflake (or comparable data warehouses), Facebook Ads Manager + Google Ads, Google Tag Manager, Google Analytics (GA4), Mixpanel, Optimizely
Strong SQL skills and comfort querying large datasets
Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
Experience managing event tracking implementation end-to-end, from planning to QA
Excellent attention to detail, documentation, and cross-team communication

Nice to Have

Familiarity with tools like RudderStack, BigQuery, dbt, or Amplitude
Experience supporting DTC, subscription, or telehealth businesses
Exposure to reverse ETL tools like Hightouch or Census

What’s in it for you?

As full-time member of our team, you’ll enjoy:

Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍

_This company is affiliated for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

__Equal Employment Opportunity

__Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.