Demand Generation & Performance Marketing Manager | A leading global IT consulting & payments technology venture

About the employer:

The employer focuses on shaping the future of payments technology. With experience building highly innovative solutions and products, they combine their deep technology proficiency with unmatched domain expertise in Payments and Fintech, enabling them to deliver unparalleled quality and value in everything they do. For the last 26 years, their team has worked with a diverse global customer base, ranging from startups to Fortune 500 financial leaders, all focused on digital transformation and driving innovation in payments.

About the role:

This “Demand Generation & Performance Marketing Lead” role is for you if you are driven by developing new leads, communicating with customers, understanding their needs, and ensuring a smooth sales process. You should be able to support the marketing team’s goals, thrive in a quick sales cycle environment, and meet marketing demand generation targets.

Role Requirement:

• Account-based Marketing (ABM) skill: Review and understand Ideal Customer Profile (ICP) for benchmarking targeted personas across channels and executing ABM campaigns.
• Identify and nurture potential leads from email, social, web, PPC, and other demand-generation campaigns.
• Liaise with marketing vendors for demand generation execution.
• Build and manage acquisition campaigns across various channels including email, social, SEM, and display to drive revenue and increase ROI.
• Perform competitive analysis on ICPs and work on social selling strategies.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Source new sales opportunities through lead follow-up via LinkedIn Sales Navigator, Email & PPC campaigns.
• Research, list, and evaluate demand generation channels that we can leverage.
• Interact with internal senior sales & BD professionals on calls/emails and help them sell better.
• Provide regular pipeline forecasts to the marketing team, management, and sales leadership as required.
• Understand the strategic direction set by the marketing team and senior management.
• Maintain data and reports on a daily basis.
• Analyze key trends of the sales region/territory and improve on follow-up and lead nurturing processes

Desirable skill:

Experience working with SEO/SEM, Programmatic Advertising, LinkedIn Ad & Sales Navigator, PPC, Google Ad, Salesforce CRM, Zoho Marketing Automation, D&B Hoovers, Bombora, ZoomInfo, and Lusha

Skillset and Experience Requirement:

• Previous work experience in quantitative marketing role managing strategy and execution on email, social, search, content syndication, and other performance-marketing channels.
• Highly Desirable: Experience in working with customers from the North America and Canada region
• Track record of achieving monthly/quarterly MQL + SAL numbers
• Excellent verbal [neutral accent], written communication and presentation skills
• Proven ability to work independently
• Strong project management skills.
• Advanced understanding of Excel, Reporting Tools

Qualifications (Desirable but not mandatory –>> experience, skillset and attitude prevail over qualification)

• Bachelor's degree with a focus in marketing, or business administration
• 8 - 10 years working in demand generation and performance marketing roles
• Desirable: Experience working with IT/Software product and/or services company (FinTech, Payments Technology company experience desirable) in a B2B environment
• Marketing and Sales Certifications: ABM, Google Analytics, Google Ad, LinkedIn Ad, Marketing Automation, HubSpot, Salesforce Pardot Specialist, Salesforce Administrator
• Good attitude, honest with setting the expectations, high integrity, confidence with humility, appetite for constant learning, and a drive to be better by 1% each day

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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