Local SEO Specialist (Google Business Profile, WordPress, Search Atlas)

Kocer Media is a Miami-based digital advertising agency specializing in home services companies (window replacement, bath remodeling, roofing, siding). We run Facebook Ads, Google Ads, Local SEO, and web design for clients across the US.

We are looking for a Local SEO Specialist to own our entire SEO department. You will be the sole SEO practitioner managing local SEO campaigns for approximately 13 active home services clients. This is not a support role. You own strategy, execution, reporting, and client results.

You will be supported by AI-powered content generation systems (Claude, ChatGPT), automated reporting tools, and a Client Success Manager who handles day-to-day client relationships.

What you will do:

• Manage Google Business Profiles for all clients: creation, verification, optimization, posts, Q&A, review management
• Execute technical SEO audits on client WordPress websites: site speed, indexing, schema, internal linking, meta tags
• Develop local SEO strategies including keyword research, competitor analysis, and content planning using Search Atlas
• QA and publish AI-generated content (blog posts, service area pages, product pages) to WordPress
• Monitor keyword rankings, Google Search Console, and Google Analytics. Identify trends and propose optimizations
• Set up and manage Google Local Service Ads (LSA)
• Manage Search Atlas projects: OTTO automation, cloud stacks, citation management
• Create monthly SEO performance reports with actionable insights
• Coordinate with our web developer on technical website changes
• Maintain and expand our SEO Training Library with updated SOPs
• Proactively identify SEO opportunities for each client

What we need from you:

• 3+ years hands-on local SEO experience managing real client campaigns
• Deep expertise with Google Business Profile management (multi-location and service area businesses)
• Technical SEO audit experience on WordPress (Rank Math, Yoast, or similar)
• Proficiency with Google Search Console, Google Analytics, and rank tracking tools
• Experience with Google Local Service Ads
• Working knowledge of WordPress (editing pages, managing content, installing plugins)
• Strong written English for client-facing reports and emails
• Ability to work independently with minimal supervision
• Comfortable with AI tools (ChatGPT, Claude) for content QA and workflows
• Home services industry experience is a strong plus

Nice to have:

• Experience with Search Atlas (OTTO, cloud stacks, content genius)
• Experience with GoHighLevel (GHL)
• Familiarity with press release distribution for SEO
• Experience with franchise or multi-location businesses
• Spanish language skills

Tools you will use: Search Atlas, Google Business Profile, Google Search Console, Google Analytics, Google Ads (LSA), WordPress, Rank Math, Asana, Slack, GoHighLevel, Claude AI, ChatGPT, Loom

Schedule: US Eastern Time hours (9 AM - 6 PM ET), Monday - Friday

This is a full-time contractor position.