Marketing Specialist

Job Description

Reporting to the Director of Sales and Marketing, the Marketing Specialist is responsible for developing, executing, and monitoring marketing programs for WinAir, from initial concept through to completion. This role involves overseeing marketing activities across various channels and supporting lead generation efforts by leveraging social media platforms and other digital marketing tools. The Marketing Specialist will work closely with the Sales & Marketing team to research market trends, analyze data, and provide insights to help define and refine marketing strategies aimed at reaching target audiences and enhancing the company’s presence in the aviation management software industry. This position is designed to offer growth opportunities, with career progression based on the individual’s skills, capabilities, business demand, and available roles. The Marketing Specialist will also assist with other duties as assigned to support the overall growth of the company.

Responsibilities

Strategic Planning & Analysis

• Assist with the development and implementation of the annual marketing plan, including defined campaign milestones and reporting frameworks.

• Support the tracking and management of the marketing budget, allocating resources effectively across tools, events, and channels.

• Conduct competitive analysis, comparing key players in the aviation SaaS space to WinAir’s offerings. Provide summaries that highlight product and positioning gaps, feature strengths, and pricing differences.

• Monitor campaign effectiveness by tracking key performance indicators (KPIs) such as:

  • Email open and click-through rates

  • Landing page conversions

  • MQL to SQL conversion rates

  • Website traffic and engagement

• Assist with the analysis of lost leads, helping to identify common drop-off points or objections and offering recommendations to improve lead nurturing and conversion outcomes.

Website & Lead Portal Management

• Maintain and update website content, ensuring messaging is current, consistent, and aligned with campaign goals.

• Collaborate on UX improvements and development of new site features, with a focus on lead generation and clarity of product information.

• Assist in building or improving a lead portal that integrates with CRM tools and supports automated intake and tracking of inquiries.

Campaign & Content Development

• Support end-to-end execution of digital campaigns (email, social, PPC, event marketing).

• Write and edit marketing content such as blogs, case studies, product one-pagers, and sales tools.

• Ensure messaging across materials speaks to buyer needs and highlights WinAir’s core advantages.

Digital Engagement & Social Media

• Manage and grow WinAir’s social media presence, focusing on consistent posting and community interaction.

• Use tools such as HubSpot, Google Analytics, and SEMrush to report on campaign outcomes and recommend refinements.

• Coordinate with sales to ensure campaign follow-up aligns with pipeline goals.

Qualifications

Training & Experience

• 1–2 years of marketing experience in a B2B or SaaS setting, preferably with a technical or aviation-related product.

• Diploma or degree in Marketing, Business, Communications, or a related field.

Skills & Aptitudes

• Strong writing and communication skills, coupled with analytical thinking.

• Familiarity with tools such as HubSpot, Mailchimp, WordPress, Canva, and Google Analytics.

• Ability to track performance and spot inefficiencies across the funnel.

• Comfortable working on multiple projects with changing priorities in a collaborative environment.

• Understanding of technical product marketing or aviation/MRO operations.

• Ability to generate fresh ideas for campaigns and strategies to enhance brand visibility.

• Knowledge of social media platforms, SEO, PPC, and digital marketing best practices.

• Proven ability to work effectively in a team-oriented environment, collaborating with sales, product, and creative teams.

Environment & Physical

• Candidate must reside in Ontario, Canada

• Work in a fast-paced environment with changing priorities

• Be able to work remotely and on-site upon request

• Be able to sit for prolonged periods

Additional Information

Why Work for Us?

We offer a competitive compensation package based on experience and a proven track record of success relative to the deliverables of the role. Benefits offered at WinAir include extended healthcare, dental, EAP, RRSP matching, etc.

We are also proud to offer a flexible work schedule, including "Summer Friday hours" maximizing good work-life balance, different social committee events, and quarterly Town Hall meetings to foster teamwork and a strong, long-lasting work relationship.

Do you want to hear more about what we can offer? Why not check out our website and see what is available? We are hiring for different roles and would love to hear from qualified individuals like yourself!

To Apply

Please submit your resume and a detailed cover letter explaining your experience, knowledge, and ability towards this career path, and why we need to speak with you.

Thank you in advance for your interest. Only those candidates selected for an interview will be contacted. If you require any accommodation at any point of recruitment process, please let us know.