PERFORMANCE MARKETING MANAGER / DIGITAL & AUTOMATION (M/W/D)

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Responsibilities

As a Digital Performance Marketing Manager with a focus on Performance Marketing, Marketing Automation, and Data Strategy, you are responsible for executing and optimizing all digital activities along the lead funnel. You develop automated communication journeys, manage targeted paid and SEO initiatives, and leverage data-driven insights to deliver personalized, high-impact marketing campaigns. With a strong grasp of digital channels, marketing tech tools, and KPI-driven thinking, you’ll build a scalable, measurable digital marketing infrastructure:

• You take ownership of planning, executing, and continuously optimizing all performance marketing campaigns (e.g., SEA, display, LinkedIn Ads).
• You design automated marketing flows across the customer journey (lead nurturing, retargeting, etc.) and independently build workflows in HubSpot.
• You lead all initiatives to boost organic visibility – from classic on-page and technical SEO to ensuring our content ranks in AI-powered search results.
• You work data-first: analyzing KPIs such as CPL and funnel performance, building insightful dashboards, and translating insights into actionable steps.
• You boost conversions through smart use of content gates, CTAs, and optimized landing pages.

YOUR PROFILE

• You have several years of hands-on experience in digital marketing – particularly in performance marketing and automation.
• You're confident using HubSpot, building advanced workflows, and you're an expert in data-driven marketing processes.
• You have solid SEO expertise and hands-on experience with paid media channels such as SEA, LinkedIn Ads, and display advertising.
• You have a strong understanding of MarTech tools, including tracking, integrations, analytics, and dashboards.
• You work analytically, are KPI-driven, and manage your tasks independently – always with a strong performance mindset.

Because work should fit your life.

We offer flexible working models, a modern work environment, personalized learning opportunities, sports and social events, well-being and sustainability initiatives, and a strong company pension scheme – everything you need to thrive and help shape the future of the Wilken Software Group.

Check out our benefits

What To Expect From Us

The Wilken Software Group – a place where 650 brilliant minds come together to achieve great things. As a leading technology partner for the utilities sector, healthcare, and social services, we develop digital solutions that truly matter – and go far beyond. Connecting Minds is our promise: we believe in the power of ideas and in people coming together to shape the world of tomorrow. As an independent company backed by a foundation, we act boldly, sustainably, and with a strong sense of social responsibility. If you're looking for an environment where your ideas can make an impact, then you've come to the right place. Help us shape the day after tomorrow – your contribution makes the difference.

Über uns

Die Wilken Software Group - ein Ort, an dem 650 kluge Köpfe gemeinsam Großes schaffen. Als führender Technologiepartner für die Versorgungswirtschaft, das Gesundheitswesen und soziale Einrichtungen entwickeln wir digitale Lösungen, die zählen – und weit darüber hinausgehen. Connecting Minds ist unser Versprechen: Wir glauben an die Kraft der Gedanken und an Menschen, die zusammenkommen, um die Welt von morgen zu gestalten. Als unabhängiges Unternehmen mit einer Stiftung im Rücken handeln wir mutig, nachhaltig und im Sinne der Gesellschaft. Wenn du eine Umgebung suchst, in der deine Ideen etwas bewirken, dann bist du bei uns genau richtig. Gestalte mit uns das Übermorgen – dein Beitrag macht den Unterschied.