At Wiley, we welcome you for who you are, the background you bring, and embrace people who get excited about learning whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It’s in our differences that we empower the way the world learns. Wiley is a diverse, global organization and we are proud to be an Equal Opportunity Employer.

Overview:

We are seeking a highly analytical and results-driven AI-Powered Growth Marketing Manager to drive lead generation, customer engagement, and conversion optimization using AI-driven strategies. This role will focus on leveraging AI tools, marketing automation, and multi-touch and multi-channel campaigns to deliver targeted, high-impact leads creation and conversion marketing that drive measurable business growth.

Key Responsibilities:

AI-Driven Marketing Strategy
Implement and manage AI-powered tools to enhance campaign effectiveness and customer engagement.
Develop AI-driven customer segmentation and personalized marketing strategies.
Use AI and analytics to track market trends, customer behaviors, and campaign performance.
Optimize marketing spend based on predictive analytics and real-time insights.
Lead Generation & Demand Generation
Design and execute multi-channel lead generation campaigns targeting mid- and high-tier customers.
Create and distribute gated content (whitepapers, webinars, eBooks) to attract high-quality leads.
Leverage AI and automation tools to refine targeting, messaging, and customer outreach.
Collaborate with sales teams to ensure seamless lead handover and qualification processes.
Lead Nurturing & Conversion Optimization
Develop automated lead nurturing workflows using AI-powered messaging tools (e.g., WhatsApp, chatbots, and other messaging apps).
Implement AI-driven conversational marketing to accelerate lead engagement and conversions.
Personalize email, WhatsApp, and social media campaigns to nurture leads through the funnel.
Reduce dependency on sales teams by optimizing self-service lead conversion strategies.

Impact & Success Metrics:

Brand Presence & Credibility

Achieve a consistent engagement rate (e.g., 30%+ open rates, 10%+ response rates) on messaging platforms like WhatsApp, email, and social media.
Increase brand recall by driving a measurable increase in repeat interactions from prospective customers.

Lead Generation & Pipeline Growth

Generate a steady flow of qualified leads with a measurable increase in MQLs and SQLs (Marketing and Sales Qualified Leads) by X% per quarter.
Ensure a conversion rate of at least Y% from marketing-generated leads to sales pipeline.

Lead Nurturing & Monetization

Maintain a lead-to-customer conversion rate of Z%, ensuring all captured leads are fully monetized.
Reduce lead drop-off rates in the funnel by at least X% through AI-powered engagement and retargeting strategies.

Ideal Candidate Profile:

Experience & Skills

5+ years of experience in growth marketing, digital marketing, or AI-driven marketing.
Proven expertise in marketing automation, AI-powered tools, and analytics platforms.
Strong background in lead generation, demand generation, and customer acquisition.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar).
Deep understanding of AI-driven personalization and customer segmentation strategies.
Proficiency in WhatsApp and messaging-based marketing tools for lead nurturing.
Ability to track and optimize MQL to SQL conversion rates and marketing ROI.

Mindset & Approach

Data-driven decision-maker with a strong focus on measurable results.
Proactive and innovative thinker who leverages AI for marketing efficiency.
Strategic and hands-on—able to create, execute, and optimize campaigns.
Collaborative team player who can work cross-functionally with sales and tech teams.
Strong problem-solving skills with the ability to optimize lead conversion strategies.

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.