Head of Mobile Marketing

Hey there! 👋 We’re looking for a Head of Mobile Marketing to join our team at Why SEO Serious! 😊

⭐ Who We Are:

Why SEO Serious is a boutique performance marketing agency specializing in SEO, ASO, and web analytics. We have deep expertise in website and app optimization, working with companies all over the world: UK, USA, APAC, MENA, across various industries (E-commerce, FinTech, EdTech, FoodTech, and more).

⭐ About the Project:

We already have strong ASO expertise, and now we are expanding into mobile traffic acquisition. We’re looking for a leader to build this new direction from scratch: assemble a team, establish processes, and launch traffic acquisition on key platforms. This is an exciting opportunity to create a product from the ground up and define its future direction!

⭐ What You’ll Do:

• Launch a new product from scratch – develop a mobile marketing strategy, set up internal processes, select tools & technologies, and test hypotheses to build an effective user acquisition model.
• Develop mobile performance strategies – create and present client & tender strategies, contribute to client product solutions.
• Media planning & tenders – prepare media plans, defend tenders with the team.
• Build & manage a team – recruit, onboard, distribute responsibilities, mentor, conduct one-on-one meetings, assist with short-term tasks, and develop individual growth plans.
• Collaborate with the Sales team – work closely with sales to attract new clients and optimize processes across departments.
• Work with the ASO team – align paid and organic channels to enhance user acquisition, analyze the impact of ad campaigns on app store rankings.
• Manage ad campaigns – audit ad accounts, oversee traffic sources (Xiaomi Ads, Huawei Petal, Mintegral, Appnext, etc.), launch, scale, and analyze campaign performance (CPI, CPA, Retention, etc.).
• Develop partnerships – identify & onboard new advertising platforms & networks, negotiate with partners, and analyze mobile marketing trends.

⭐ What We Expect from You:

• 3+ years of experience as a manager, leading a team of 5+ people.
• Expertise in mobile ad campaign management.
• Ability to work with large budgets.
• Experience with traffic sources like Xiaomi Ads, Huawei Petal, Mintegral, Appnext, Hybe, Jampp, etc.
• Proficiency in analytical tools: AppsFlyer, Adjust, Excel, Data Studio, Yandex.Metrica.
• Strong media planning skills, experience in sales funnels, and strategy development & presentation.
• English B1+ for professional communication.
• Fluent Russian is necessary for internal processes and coordination with colleagues.

⭐ Nice-to-Have:

• Experience in developing & launching mobile apps.
• Background in affiliate marketing.
• Experience scaling ad campaigns worldwide (USA, Europe, Asia).

❤️ What We Offer:

• Remote work (Mon-Fri, 10 AM – 7 PM GMT+3, flexible start ±1 hour).
• Paid vacation – 28 calendar days/year.
• Sick leave — up to 100% compensation.
• Compensation for medical expenses, sports, English courses, and professional development.
• Opportunities for growth and career advancement.
• Access to major digital conferences & meetups.
• Online team events & corporate activities.
• No micromanagement — we encourage new ideas, initiatives, and independence.
• Open, honest, and transparent communication within the team.
• Top management is just one message away.

Sounds like your kind of job? Let’s talk! 🚀