Digital Marketing Manager

WhiteCap Search is a leading staffing and recruitment firm dedicated to connecting top talent with industry-leading companies across a wide range of fields. As a vital part of our Marketing team, you’ll play a key role in shaping how we communicate, engage, and inspire diverse audiences, amplifying our brand and expanding our reach.

At WhiteCap, we’re committed to forging meaningful connections that empower both clients and candidates to take the next step in their journey. As part of our Marketing team, you’ll have access to continuous learning and growth opportunities in a supportive environment designed to enhance your professional and personal development. Benefit from tailored training through our WhiteCap U programs and immerse yourself in a vibrant company culture featuring team outings, happy hours, and more.

Our NYC office is a hub of energy and collaboration, where creativity thrives, and ideas turn into impactful results. For remote team members, we’ve built a culture that ensures seamless integration through regular check-ins, virtual collaboration, and open communication channels.

Join our team during an exciting period of growth, where your contributions will directly influence our success and help take the WhiteCap brand to unprecedented heights!

Position Overview

Are you a dedicated and resourceful marketer looking to take ownership of impactful projects while collaborating with a dynamic team? WhiteCap Search is seeking a driven Digital Marketing Manager to take charge of our digital presence, campaigns, and analytics. This role is a mix of digital marketing, business analysis, and content creation, ideal for someone ready to make a tangible impact and grow with us. While the listed experience is preferred, we encourage candidates with relevant qualifications and a willingness to learn to apply.

Key Responsibilities

• Website Management:

• Support the launch of new company websites, including planning, design collaboration, content development and deployment

• Manage ongoing website updates, SEO optimization, and performance tracking.

• Collaborate with key stakeholders to maintain a seamless and engaging user experience.

• Email Marketing:

• Create and execute email campaigns, including segmentation, automated workflows, and performance analysis.

• Optimize messaging to boost engagement and conversion.

• Reputation & Digital Footprint Management:

• Manage the company’s presence across Google Business Profiles, job boards, and online directories.

• Respond to reviews and implement strategies to strengthen the company’s online reputation.

• Campaign Execution & Analysis:

• Develop and manage digital marketing campaigns, tracking performance and ROI.

• Set up and maintain tracking tools, including UTM parameters and dashboards.

• Content Creation:

• Draft compelling copy for email, website, thought leadership, and campaigns.

• Collaborate with internal teams to produce engaging, brand-aligned content.

• Analytics & Reporting:

• Analyze and interpret data from campaigns, website traffic, and job boards to inform decisions.

• Create actionable reports using tools like Excel and business analytics software.

What We’re Looking For

• Experience:

• 3+ years in a hands-on digital marketing or related role.

• Strong understanding of website management, email campaigns, and analytics tools.

• Background in content creation and/or business analysis is highly desirable.

• Proficiency with HubSpot or similar email/marketing platforms is valuable.

• Experience with job board management & reporting is a plus.

• Skills:

• A balance of creativity and data-driven thinking.

• Strong copywriting skills with a knack for creating engaging content.

• Advanced analytics skills, including experience with Google Analytics, Excel, and campaign tracking tools.

• Soft Skills:

• A self-starter who takes ownership of projects and sees them through.

• Detail-oriented with excellent project management skills.

• Strong collaborator with great communication abilities.

Why Join Us?

• Be part of a high-energy, collaborative team that values innovation and creativity.
• Own your projects and make a real impact in a growing company.
• Competitive salary and benefits with opportunities for growth.
• A dynamic work environment where your contributions will drive success.

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