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White Coat Waste
White Coat Waste

Digital Advertising & Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Testing
Marketing strategies
Internet Advertising
+28

Visa

U.S. visa required

Permanent role
a month ago
Apply now

Do you love puppies and kittens? Do you hate taxes and wasteful government spending? Do you sweat the details, enjoy teamwork, and dig a fast-paced startup culture?

If you answered yes, read on: this is your dream career opportunity. We're looking for a Digital Advertising & Marketing Manager to help us build the future… today.

What We're Looking For: A Digital Advertising & Marketing Manager to manage related initiatives for WCW. They will work remotely from home and closely with the Vice President of Marketing and Analytics and other remote employees and consultants. Must be fully committed to our bipartisan and strictly single-issue mission of ending wasteful government spending on taxpayer-funded animal experiments, and have strong interest in issue advocacy, politics, public affairs, animal protection, or pro-liberty causes.

Why You Want This Job: WCW is a nonprofit, bipartisan government watchdog featured in the Wall Street Journal, USA Today, and the New York Times. Our mission is to expose and close the U.S. government’s $20 billion animal testing business. We’ve rescued, positively impacted, and saved 29,000 lives, cut $99 million in wasteful spending, and shut down 114 labs and experiments. Our strategy? Stop the Money. Stop the Madness!

WCW is the most effective organization for getting animals out of labs. WCW closed the U.S. government’s largest cat laboratory: USDA’s “Kitten Slaughterhouse.” WCW slashed FDA’s monkey testing by 63%. WCW ended all painful experiments on dogs at the Dept. of Veterans Affairs—the first group to shutter canine labs across a federal agency—and decimated NIH’s in-house dog labs by 95%. WCW won the first-ever federal policies to retire and release survivors from U.S. government labs. WCW exposed NIH’s cat experiments at a Kremlin-run lab and united the GOP and President Biden to de-fund all animal testing in Russia. WCW investigators uncovered—and stopped—Dr. Fauci’s tests on beagle puppies. WCW first exposed how U.S. taxpayers funded the Wuhan lab—and rallied President Trump to cut the lab leak center and probable origin of COVID. No other animal protection group has shut down government primate labs in nearly a decade; federal dog labs in nearly two decades; or government cat labs in at least four decades. WCW isn’t just in the business of stopping animal testing. We’re in the business of making history.

RESPONSIBILITIES: The Digital Advertising & Marketing Manager is responsible for specific duties that include (but aren’t limited to) the following:

  • Ad Trafficking and Optimization: Traffic ads across multiple platforms including Google, YouTube, Facebook, Instagram, X, and programmatic media.
  • Campaign Support: Provide hands-on support in the execution and management of marketing campaigns across multiple channels, including email, SMS, and third-party platforms. Assist with related initiatives as needed, including creating and editing video content.
  • Campaign Tracking: Implement, test, and troubleshoot conversion tracking tags in Google Tag Manager and Google Analytics to make sure tags are firing and we can make data driven decisions swiftly and accurately.
  • Campaign Coordination: Oversee and coordinate daily administrative functions within the Marketing department to ensure efficient operations and smooth workflow across teams, such as creating landing pages and updating audience files.
  • Content Management:  Organize, track, and manage content assets in AirTable and SharePoint, ensuring accurate documentation and easy access for team members.
  • Budget Management: Manage budgets and work within sensitive timelines. Identify opportunities to increase budget on campaigns that are performing well, reallocating budget if needed.

QUALIFICATIONS: A competitive candidate will have the following background, knowledge, skills, and abilities:

  • 3-5 years of substantive experience in digital advertising and marketing.
  • Solid experience with most aspects of an advertising campaign, including ad development, audience targeting, and reporting.
  • Professional experience in nonprofit organizations, digital agencies, or political campaigns is a plus.
  • Demonstrated interest in public policy, animal advocacy/protection, pro-liberty causes, transparency, and accountability in government and/or politics.
  • Strong attention to detail, focus, and ability to proactively anticipate our digital needs.
  • Critical thinking skills. You can identify and resolve problems quickly and spot opportunities to advance our goals.
  • Data-driven. You can handle large quantities of data without intimidation.
  • Excellent written communication skills.
  • Solid experience with Microsoft Office applications.
  • Experience with Engaging Networks, WordPress, Tatango, Canva, Salesforce, and Adobe Photoshop and Illustrator is a plus.
  • Entrepreneurial “take charge” spirit and a positive attitude. You must be an independent, proactive self-starter and relish a startup work culture.
  • Ability to work independently and as part of a team.
  • You must reside in the United States.

Compensation: This is a full-time, work-from-home, salaried position that includes vacation/personal days, health benefits, and a 401K opportunity. Salary is commensurate with experience. The pay range is $50,000 to $74,999.

To Apply: Send resume, cover letter, references, and salary requirements to careers@whitecoatwaste.org with the subject line: Digital Advertising & Marketing Manager.

  • Please note: We will only consider applicants who submit all required documents.

About White Coat Waste

👥11-50
📍Washington
🔗Website
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