Senior Manager, Digital Marketing

We’re searching for a Senior Manager, Digital Marketing. Are you searching for new possibilities?

Westland Insurance Group Ltd has an exciting opportunity for a Senior Manager, Digital Marketing in Surrey, BC at our Head Office. This exciting opportunity offers a hybrid work model for candidates based in British Columbia’s Lower Mainland. Those located elsewhere in Canada will work fully remote, with occasional travel to branches and offices as needed.

Expected Compensation: The expected hiring range for this role is $94,400 to $118,000 based on a 35-hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.

Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers. Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover What’s Possible, With Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.

As a Senior Manager, Digital Marketing, you will collaborate with the Senior Director, Brand & Marketing, to establish Westland's digital strategy and lead a team of digital marketing professionals.

Interested in learning more?

Why You'll Love Westland

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to drive your own success
• Be part of our inclusive culture, alongside an extraordinarily talented community of people with a wide variety of backgrounds
• A total rewards program that takes care of your financial, physical, and mental health
• Flexible paid Values Days to celebrate days important to you
• Paid Volunteer Days for employees as part of Amplifying Communities, a program to support causes that matter most to our employees and clients

Why We’ll Love You

• Extensive experience with web analytics (GA4), WordPress, Search Engine Optimization (SEO), paid media (e.g., Google Ads), and CRM/marketing automation (preferably HubSpot)
• Strategic thinker with a strong execution track record
• Proven track record of leading high-scale paid media campaigns across search, social, and programmatic channels to drive qualified lead acquisition at scale. Adept at full-funnel optimization, budget pacing, bid strategy refinement, and leveraging platform signals and audience data to exceed targets
• Strong copywriting skills for both external and internal communications
• Bachelor’s degree in marketing or a related field
• Highly collaborative, able to work closely with marketing and sales leaders to drive effective initiatives
• Excellent organizational skills and the ability to juggle multiple priorities

Once Here, You'll

• Establish our digital strategy and manage monthly performance digital marketing budget
• Own our Search Engine Optimization (SEO) strategy and tactical execution
• Work closely with the CX team to enhance website performance through A/B testing and optimization
• Drive business objectives through our email and automation program and manage Zapier integrations
• Continuously monitor and optimize campaign performance across owned channels, exploring new opportunities and delivering results
• Collaborate with regional sales and marketing leaders to maximize region-specific opportunities
• Lead and mentor a small, specialized digital marketing team - driving execution, innovation, and growth

Want to get to know each other better? Send your resume our way.

You belong here

We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.

At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at talentacquisition@westlandinsurance.ca