Senior Data Analyst, Customer Data Platform (CDP)

Job Description

Senior Data Analyst, Customer Data Platform (CDP)

As a Senior Data Analyst, you will be responsible for bringing our vision of consolidated customer data to life. This role covers the management and strategy of our customer data platform, ensuring that we can extract the most value out of our data.

Job Responsibilities:

• Collaborate with IT and business stakeholders to define the strategic direction of the CDP

• Be the subject matter expert for the CDP and understand our data infrastructure

• Lead the implementation effort and play a key role in the Customer Data Platform

• Become well versed on our data infrastructure to help provide realistic expectations of the level of effort for each integration and understand the value of different data sources

• Work with business partners to help improve the flow of data between the CDP and source with the goal of getting as close to real-time as possible

• Build out and document the framework for data activation & segment measurement for marketing channels

• Build the infrastructure to enable data activation through several different destination systems

• Build segments based on the profile data to be utilized in activation

• Design and build data infrastructure to measure marketing campaign segment performance

• Document the activation workflow to help with extensibility and process analysis moving forward

• Manage integrations with other systems and define the data collection requirements

• Lead the efforts to integrate multiple different data sources to create the data lake and customer profile

• Lead requirement gathering for each individual data source to ensure that we are providing our business partners the requirements that they need and make sure we are getting the specific data points that we require

• Ensure that data is within proper privacy/legal compliance

• Assist with building the data governance policies within the system that ensures that we're using the data properly. This includes creating proper labels to prevent data from being utilized in marketing efforts that are not inline with our privacy and legal policies.

Qualifications

Required Skills:

• Bachelor’s degree in computer science or related field

• 6+ years of experience in a CDP, data warehousing or related data platform

• Strong expertise in data management including data strategy, data quality, and data governance

• Experience in data modeling and architecture. Excellent SQL skills

• Experience building segments

• Experience with ETL processes

• Strong understanding of Marketing Technology tools (Email/Marketing automation system, Personalization tools, Analytics tools, tag management systems)

Prefer:

• Strong understanding of Adobe Experience Cloud tools (Adobe Audience Manager, Adobe Analytics, Adobe Target, Adobe Experience platform, Adobe Launch)

• Experience with Oracle SQL

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

#LI-RG1

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado or remote jobs that can be performed in Colorado.  This range may be modified in the future.
• You will also be eligible to participate in Western Digital's Short-Term Incentive (STI) Plan and to receive equity awards under our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs), pursuant to the terms of these programs.  RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Virgin Pulse Program; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.