Director of Product Marketing

Great Purpose. Great People. Great Opportunities.

At Imagine Learning we empower potential by creating educational solutions that inspire boundless possibilities for every student, every day. We are passionate about innovating together to support educators in creating those special moments when students experience the joy of learning at its best.

We also empower our team through a strong culture focused on career growth and development, flexible work from home arrangements, interesting and meaningful work, and a supportive and connected team. As a remote-friendly company, hybrid and remote team members work from states across the U.S. and internationally. The majority of our US employees enjoy the opportunity to work from home, or in a hybrid capacity in our offices in Tempe, AZ (headquarters), Austin, TX, Petaluma, CA, Rock Rapids, IA, Grand Rapids, MI, or Bloomington, MN.

Imagine Your Impact.

The Director of Product Marketing will drive in-market success for the company’s Courseware, Instructional Services and Supplemental Portfolio. This combined portfolio is the primary driver for financial performance, and the Senior Product Marketing Director leads the product marketing team that designs and executes strategies to grow market share, protect the installed base, drive customer advocacy and enable the sales team.

For more information on what it’s like to work at Imagine Learning, including our culture, benefits, and products, visit us HERE.

To learn more about a typical applicant journey at Imagine Learning, click HERE.

Position Information: This is a regular, full-time position, reporting to the EVP & Chief Product Officer.

Compensation: Base pay is anticipated to be between $150,406 and $155,000 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location: In this US-based position your location will be remote.

Benefits: Imagine Learning provides a comprehensive benefits program to eligible employees, including:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work from home opportunities that foster work/life balance

Envision Your Experience.

In this role you’ll have the opportunity to:

• Collaborate closely with Senior Product Leadership team to create Strategic Portfolio market plans for product verticals, including strategies for new product launches and bundling and cross-promotion within verticals.
• Lead a Team of Product Marketers to craft and execute comprehensive product plans.
• Build a consistent strategy for product launches, including prework, market launch and campaign strategy
• Work closely with Product Management to define market requirements for new product development, conducting market and customer research to gather data and insights about market opportunity, buyer and user personas, buyer needs, competitive positioning and key messages
• Partner with Strategic Marketing Director to design and plan campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.
• Partner with Field Enablement and Sales Operation leadership to coordinate activities between teams including messaging, communication, training, and competitive intelligence.
• Serve as the Senior Product Marketing leader to all key constituents, especially Sales, Corporate Marketing and Product Management.
• Help manage products through their full life cycle, working closely with an extended team of results-oriented product managers, curriculum experts, designers, project managers, engineers, professional development experts, customer success experts, marketing and sales experts.
• Collaborate closely with internal curriculum experts to ensure that products are instructionally rigorous and honed to the classroom.
• Other duties as required.

Share Your Expertise.

Experience, education, and qualifications essential for success in this role, include:

• Bachelor’s degree in Marketing and at least 8 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience.
• Successful experience managing a team.
• Demonstrated success working with a Sales Leadership team.
• A deep understanding of the K-12 marketplace.
• Strategic marketer with a passion for the customer and an analytical mindset.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Excellent problem-solving skills and demonstrated success managing projects of varying size, complexity and length in a fast-paced environment.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment.

Our Commitment to Diversity, Equity, Inclusion, and Belonging.

Diversity and inclusivity strengthen our Imagine Learning team, enrich our lives, and help us design equitable educational experiences where learners see themselves and can also learn about people, cultures, experiences, and perspectives different from their own. Imagine Learning is proud to offer diversity, equity, and inclusion (DEI) workplace initiatives, including the DEI employee council, annual DEI conference, employee resource groups, and other opportunities for employees to connect with and support DEI initiatives throughout the year.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religion dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.

To all recruitment agencies: Imagine Learning does not accept agency resumes. Please do not submit candidates for consideration via our online application system, to Imagine Learning employees, or to any other organization location. Imagine Learning is not responsible for any fees related to unsolicited resumes.