At Weissman, located in St. Louis, Missouri, we've been the heartbeat of the dance community for 60 incredible years. As a privately held, medium-sized company, we're not just another manufacturer - we're the driving force behind the dance industry's most stunning costumes and dancewear. From digital sketch to delivered product, we handle every step in-house, infusing passion and expertise into every creation.

What drives us? Our extraordinary team! We've cultivated a talent base skilled in merchandising, marketing, design, and more, constantly investing in our people, products, and technology to stay ahead.

Why join us? Because here, you're not just an employee - you're a valued member of a passionate community dedicated to making dreams a reality. We're not just creating costumes and dancewear; we're empowering performances, sparking creativity, and celebrating the artistry of dance.

If you're ready to unleash your creativity, be part of something bigger, and make an impact in an exciting, dynamic industry, Weissman is the place for you. Come, let's dance towards a future where dreams take center stage.

JOB TITLE

Digital Marketing Specialist

LOCATION

St. Louis, Missouri (Hybrid)

HYBRID POLICY

70% On-Site

30% Work-from-Home

JOB SUMMARY

Weissman is seeking a Digital Marketing Specialist to strengthen our customer growth and retention efforts through expertly executed paid media, SEO, and affiliate marketing programs. Working in close collaboration with our Senior Acquisition + Retention Manager and agency partners, this role ensures that every digital campaign is strategically aligned, precisely executed, and continuously optimized for performance.

With a mix of analytical thinking and creative collaboration, the Digital Marketing Specialist helps connect strategy to execution - driving measurable results, improving ROI, and supporting Weissman’s mission to help performance creators bring their visions to life.

RESPONSIBILITIES

Serve as the day-to-day contact for the digital advertising agency, ensuring all campaigns are launched accurately and on time.
Oversee paid media campaign setup, trafficking, pacing, and optimization across Google, Meta, and other digital platforms.
Track, analyze, and report campaign results, sharing insights and recommendations with the Senior Manager and agency partners.
Manage creative asset delivery, ensuring consistency, accuracy, and timely handoffs.
Collaborate with Marketing, Creative, and Ecommerce teams to align campaigns with broader brand and seasonal initiatives.
Support SEO and landing page optimization to boost visibility and conversion.
Assist with affiliate program operations, including partner communication and offer setup.
Maintain a clear, data-driven understanding of campaign performance to inform future planning.
Stay up to date on digital marketing trends, audience targeting, and performance tools.
Contribute to a culture of collaboration, curiosity, and continuous improvement within the marketing team.

QUALIFICATIONS

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Certifications such as Google Ads, Meta Blueprint, or Google Analytics are a plus.

Experience

4 to 6 years of hands-on digital marketing campaign execution, preferably within retail, ecommerce, or B2B/B2C environments.
Experience collaborating with or managing digital advertising agencies.
Proven ability to monitor, optimize, and report on paid search, social, and affiliate programs.

Knowledge, Skills + Abilities

Strong knowledge of paid media platforms (Google Ads, Microsoft Ads, Meta, Pinterest, TikTok).
Familiarity with SEO fundamentals and affiliate marketing programs.
Proficiency with analytics and reporting tools (GA4, Looker Studio, or similar).
Excellent organizational skills and attention to detail.
Strong communicator with the ability to collaborate cross-functionally.
Analytical mindset with a passion for data-driven decision-making.

WHAT DO WE OFFER?

At Weissman, we take care of our people. Full-time salaried employees are eligible for a comprehensive benefits package that includes medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA). We offer a 401(k) retirement plan with employer match, as well as Medical and Dependent Care Flexible Spending Accounts (FSAs).

Time away from work is important too—we provide generous Paid Time Off (PTO), four floating holidays annually, and nine company-observed holidays. Our benefits also include paid parental and adoption leave, an Employee Assistance Program (EAP) with confidential support resources, and access to wellness and mental health services. Benefits begin the first of the month following 30 days of employment.