Marketing Strategist

This role is for one of Weekday's clients

Min Experience: 4 years

Location: Remote (India), India

JobType: full-time

Requirements

About the role

We're looking for a creative and detail-oriented Marketing Strategist / Marketing Project Manager with 5-7 years of overall experience, including 2-4 years in marketing, content creation, or campaign coordination, to support our go-to-market initiatives for District360. This role involves planning and executing campaigns, developing impactful content, and supporting targeted account-based marketing (ABM) efforts.

You'll collaborate closely with sales, design, and product teams to bring marketing strategies to life—driving visibility, engagement, and long-term growth.

Key Responsibilities

Campaign Planning & Coordination

• Plan and execute multi-channel marketing campaigns (email, social media, digital, events)
• Coordinate timelines, messaging, and deliverables across teams to ensure smooth execution
• Support ABM efforts by tailoring outreach and content for high-priority accounts.

Content Creation & Management

• Develop and refine marketing content such as email copy, landing pages, social posts, and one-pagers
• Maintain a content calendar aligned with campaign goals and product milestones
• Collaborate with internal experts and designers to create compelling marketing collateral.

Market Research & Strategic Input

• Conduct research on industry trends, competitor activity, and audience behavior
• Help identify new marketing opportunities and contribute to strategic planning discussions.

Performance Monitoring & Optimization

• Track and analyze campaign performance using tools like HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Report on key metrics (e.g., engagement, conversions) and recommend improvements.

Cross-Functional Collaboration

• Work closely with sales and partnership teams to ensure alignment with business goals
• Provide marketing support for events, webinars, and customer engagement programs.

Qualifications

• 5-7 years of overall experience, with 2-4 years in marketing, content creation, or campaign/project coordination (B2B or SaaS experience is a plus)
• Excellent writing and editing skills; ability to turn concepts into engaging content
• Familiarity with marketing platforms and CRMs like Salesforce, HubSpot, Google Analytics
• Strong organizational skills and the ability to manage multiple projects and deadlines
• Proactive, collaborative mindset with attention to detail
• Interest in civic tech, placemaking, or economic development is a plus