Director Performance Marketing

This role is for one of the Weekday's clients

Min Experience: 4 years

JobType: full-time

We are looking for a highly driven and analytical Director - Performance Marketing to lead and scale our digital marketing efforts across multiple channels. The ideal candidate will have deep expertise in paid media campaigns, performance marketing strategy, and data-driven decision-making. This role is central to driving growth and user acquisition through strategic deployment of performance campaigns across Google, Facebook, and other key digital platforms.

You will be responsible for end-to-end campaign management — from strategy, execution, and optimization to reporting and ROI analysis. This is a high-impact leadership role for a candidate with strong hands-on experience in Google AdWords, Facebook Ads Manager, and other performance marketing platforms.

Requirements

Key Responsibilities:

• Own the planning, execution, and optimization of performance marketing campaigns across Google Ads, Facebook Ads, and other paid channels.
• Leverage data marketing to analyze user behavior, segment audiences, and tailor campaigns that maximize acquisition and retention.
• Drive high-quality traffic and leads while managing cost-efficiency, conversion rates, and return on ad spend (ROAS).
• Continuously monitor, analyze, and report on campaign performance to optimize toward business KPIs.
• Collaborate with product, content, and design teams to create high-performing ad creatives and landing pages.
• Develop A/B testing strategies across creatives, ad copies, audiences, and bidding methods.
• Lead budget allocation decisions across platforms based on performance data and growth goals.
• Stay ahead of platform updates, digital trends, and algorithm changes to maximize performance.
• Build and mentor a high-performing digital marketing team over time.

Key Skills & Requirements:

• 4-7 years of hands-on experience in performance marketing, with a strong track record of managing and scaling paid media campaigns.
• Proficiency in Google Ads (Search, Display, YouTube) and Facebook Ads Manager.
• Deep knowledge of data-driven marketing techniques including attribution modeling, audience segmentation, and conversion tracking.
• Strong analytical mindset and comfort with marketing metrics such as CPC, CPM, CTR, CPA, and ROAS.
• Familiarity with web analytics tools like Google Analytics, Google Tag Manager, and pixel integrations.
• Strong grasp of digital marketing principles including funnel optimization, remarketing, and audience targeting.
• Ability to translate business goals into marketing strategies with measurable impact.
• Experience in scaling marketing efforts for B2C or D2C brands is a plus.
• Excellent communication, stakeholder management, and decision-making skills