We are seeking an experienced Data Analyst with a passion for turning data into actionable insights that improve user experience and drive business results. The ideal candidate will have a strong analytical mindset, hands-on expertise with digital analytics tools, and an excellent understanding of user behavior across digital platforms.

In this role, you will work closely with UX, product, marketing, and engineering teams to identify patterns in customer journeys, provide visibility into performance through dashboards and reports, and support data-driven decisions through in-depth analysis and A/B testing results. Your contributions will play a key role in enhancing user engagement, optimizing digital experiences, and informing product strategy.

Requirements

Key Responsibilities

Analyze user journeys, conversion funnels, traffic sources, and engagement metrics to uncover friction points and opportunities for optimization.
Build, maintain, and update dashboards and reports using tools like Tableau, Power BI, or Looker Studio to provide real-time visibility into digital KPIs.
Translate complex analytical data into clear, concise business insights for product, marketing, and design stakeholders.
Partner with marketing and optimization teams to evaluate A/B tests, personalization strategies, and campaign performance.
Ensure data accuracy and integrity by validating analytics setups, monitoring tagging via Google Tag Manager (GTM) or Adobe Launch, and resolving discrepancies.
Identify emerging user behavior trends through heatmaps and session recordings (using tools like Hotjar) to drive UX/content improvements.
Collaborate with engineering teams to implement proper event tracking and measurement protocols aligned with business objectives.

Required Skillset & Experience

7+ years of experience in digital or web analytics with a proven track record of delivering business-impacting insights.
Proficiency in enterprise analytics platforms such as Google Analytics 4 (GA4) and Adobe Analytics.
Hands-on experience with data visualization and reporting tools like Tableau, Power BI, or Looker Studio.
Strong understanding of digital experience KPIs, conversion metrics, and user journey mapping.
Ability to synthesize complex datasets into digestible formats and actionable insights.
Familiarity with tagging frameworks and digital data layer structures using GTM or Adobe Launch.
Strong Excel/Google Sheets skills for data manipulation and validation.
Exposure to behavioral analysis tools such as Hotjar, Crazy Egg, or similar is a plus.
Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.

Technology Platforms & Tools