Senior Manager, Social Marketing (Remote)

Senior Manager, Social Marketing (Remote)

Overview

As the Senior Manager, Social Marketing, you will design and execute and oversee effective, strategic social marketing campaigns to further business objectives. You will also build, deploy and scale social influencer strategy which includes managing key influencers.

The Impact You'll Make

• Work collaboratively with brand and product marketing to design and deploy effective, strategic social marketing campaigns to push business objectives.

• Build, deploy, and scale social influencer strategy that includes identifying, managing and activating key social influencers who are a good look for Weedmaps and build a supportive online community around Weedmaps.

• Develop the owned channel social strategy, including content/creative and platform strategy, and oversee the day-to-day social content calendar for all U.S. Weedmaps social channels.

• Ideate and execute standalone social campaigns to extend brand reach and create engagement opportunities.

• Define social KPIs and own social measurement across all U.S. social campaign activations.

• Establish and own a regular cadence for social reporting that is socialized amongst internal stakeholders and the executive team.

• Consult on international social strategy and social operations for Weedmaps EU.

• Own social operations including budget forecasting, calendar planning, resource management, and managing external social vendors.

• Manage a team of 2-3 social direct reports; position reports into the SVP of Marketing

• Brand Marketing

• Advise and lead strategic cross-channel marketing initiatives across brand, government relations, action sports, lifestyle/events, talent and product marketing.

• Identify, build, and manage relationships with external partners to form strong brand partnerships and increase brand reach.

• Develop, deploy, and scale a growth marketing program targeting college students in key target markets.

• Marketing Ops

• Maintain and develop communication processes.

• Develop and drive new cross-channel test & learn opportunities across the marketing org.

• Hire, manage, evaluate performance and mentor a team in a highly collaborative and fast paced environment.

• Build strong teams while also being able to deliver and work through others across the enterprise.

What You've Accomplished

• 7+ years of experience developing social marketing for a brand.
• Self-starter attitude with a disciplined work ethic.
• Strong organizational skills & communication skills working with internal departments and 3rd party partners.
• Demonstrated track record of launching successful social marketing campaigns for brands.
• Strong written and verbal communication skills, including excellent writing, proofreading and editing abilities and command of grammar/punctuation, style and format.
• Bachelor's degree in marketing, communications or equivalent degree / work experience

Bonus Points

• Experience working within the technology or consumer industries.
• Passionate for the cannabis industry, social justice, and the Weedmaps brand, and be committed to our vision and mission.

_The base pay range for this position is $127,875 to $150,00 per year

_2025 Benefits For Full-Time, Regular Employees

• Physical Health benefits: Medical, Dental & Vision:

• Employee - employer paid premium 100%

• Company contribution to a HSA when electing the High Deductible Health Plan

• For plans that offer coverage to your dependents, you pay a small contribution

• Mental Health benefits:

• Free access to CALM app for employees and dependents

• Employee Training

• Mental Health seminars and Q&A sessions

• Basic Life & AD&D - employer paid 1x salary up to $250,000

• 401(k) Retirement Plan (with employer match contribution)

• Generous PTO, Paid Sick Leave, and Company Holidays

• Supplemental, voluntary benefits

• Student Loan Repayment/529 Education Savings - including a company contribution

• FSA (Medical, Dependent, Transit and Parking)

• Voluntary Life and AD&D Insurance

• Critical Illness Insurance

• Accident Insurance

• Short- and Long-term Disability Insurance

• Pet Insurance

• Family planning/fertility

• Identity theft protection

• Legal access to a network of attorneys

• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps

_WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

__Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

__WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

_Notice To Prospective Weedmaps Job Applicants

_Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

_

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.
• CORRECT: jlebowski@weedmaps.com
• INCORRECT: jlebowski@gmail.com
• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
• If you are interested in a role at Weedmaps, please apply through our established channels.
• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!