Performance Marketing Strategist

We’re excited to share this opportunity with Web Tonic (part of Fieldtrip), a fully-remote growth marketing agency partnering closely with inBeat to deliver results-driven marketing solutions for clients ranging from small businesses to enterprise brands. Since 2017, Web Tonic has helped clients accelerate growth through data-backed strategies, creative experimentation, and cross-channel optimisation.

As a Marketing Performance Strategist, you’ll dive deep into multi-channel marketing efforts, analyse performance data, and design actionable strategies that maximise conversions and ROI. You’ll have the chance to influence client growth across PPC, SEO, email, and landing pages while working closely with both Webtonic and inBeat teams

What You’ll be doing:

1. Strategic Onboarding: Conducting deep-dive audits of new clients' existing marketing efforts across all channels—understanding their funnel architecture, conversion bottlenecks, attribution setup, current creative/messaging approach, and historical performance data to establish optimisation roadmaps
2. Multi-Channel Performance Analysis: Continuously monitoring and analysing performance across PPC (Google Ads, Meta Ads, etc.), SEO, email marketing, and landing pages. Identifying trends, anomalies, and opportunities for improvement.
3. Conversion Optimisation: Developing and implementing testing strategies (A/B tests, multivariate tests) for landing pages, ad creative, email campaigns, and conversion funnels. Understanding what drives action and what creates friction
4. Strategic Recommendations: Translating data into actionable insights and presenting clear, strategic recommendations to internal teams and clients. Connecting the dots between different channels to optimise the entire customer journey
5. Cross-Channel Integration: Ensuring channels work together cohesively—that SEO content supports PPC landing pages, that email nurture sequences align with paid acquisition messaging, and that attribution is properly tracked across touchpoints
6. Performance Reporting: Creating comprehensive performance reports that tell the story of what's happening, why it's happening, and what should be done next. Going beyond vanity metrics to focus on what actually impacts revenue
7. Continuous Learning: Staying current on platform changes, algorithm updates, emerging best practices, and conversion optimisation trends across all key marketing channels

What you'll bring to the role:

• Extensive multi-channel experience: 3+ years of hands-on experience managing/optimising campaigns across email marketing, PPC (Google Ads, Meta Ads), SEO, and landing pages
• Conversion-focused mindset: Deep understanding of what drives conversions—from messaging and offer positioning to page layout, friction points, and psychological triggers
• Strong analytical skills: Comfortable diving into Google Analytics, platform analytics, and attribution data to extract meaningful insights
• Testing methodology: Proven experience designing, implementing, and analysing A/B tests and conversion optimisation experiments
• Strategic thinking: Ability to see the big picture, connect different channels, and develop cohesive strategies rather than just tactical execution
• Native-level English (written and verbal)
• Excellent communication skills: Ability to explain complex performance data and strategic recommendations clearly to both technical and non-technical audiences

Nice to have:

• Experience with CRO tools (VWO, Optimizely, Google Optimise, etc.)
• Familiarity with marketing automation platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
• Understanding of attribution modelling and marketing mix
• Experience with technical SEO and on-page optimisation
• Knowledge of creative testing frameworks:

The Perks:

• Fully remote—work from anywhere
• Competitive salary based on experience
• Unlimited vacation (Fair usage policy applies)
• Growth opportunities within the agency
• Work with worldwide innovative brands across diverse industries
• Autonomy to test, experiment, and implement your strategic recommendations