Off-Page SEO Specialist

WIS – who? Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.

About The Job This is a hands-on role at the crossroads of backlink strategy and domain protection. As our Off-Page SEO Specialist, you’ll play a critical part in safeguarding the integrity of our link profiles while building domain authority through white-hat outreach. You’ll work across several brands within the iGaming and sports betting niches, taking full ownership of off-page SEO tactics.

Your main mission? Eliminate harmful backlinks, secure high-quality ones, and future-proof our off-page strategy through sustainable, relationship-driven link-building. You’ll collaborate with content and SEO to ensure we maintain clean, powerful backlink profiles that perform long-term.

What You Will Be Doing

Backlink Health & Spam Protection:

• Monitor backlink profiles using tools like Ahrefs, Google Search Console, SEMrush
• Detect and disavow toxic/spammy links, defending against negative SEO attacks
• Stay current on link-based algorithm updates and evolving black-hat tactics

Link Acquisition & Outreach:

• Identify and secure relevant, high-quality backlinks from reputable, niche-aligned websites
• Execute strategic outreach (guest posts, partnerships, digital PR) using white-hat methods
• Build and maintain relationships with editors, publishers, and webmasters

Strategy & Reporting

• Work with SEO and content teams to align off-page efforts with broader SEO goals
• Perform competitor backlink audits to uncover new link opportunities
• Produce clear monthly reports with backlink KPIs, health status, and campaign performance

What would make you a great fit?

• 3+ years of experience in off-page SEO or link-building
• Deep knowledge of Google’s Link Guidelines and potential manual penalties
• Confident with link auditing and managing disavow files
• Proficiency with SEO tools like Ahrefs, SEMrush, GSC, Majestic, Screaming Frog
• Ability to assess link value beyond metrics like DA/DR (think: relevance, traffic, context)
• Fluent in both English and German (spoken and written)
• Analytical, detail-oriented, and self-driven
• Bonus points: Experience in iGaming, sports betting content, or affiliate SEO

Some of our benefits:

• Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
• Company events in Malta organised and paid for by WIS for EU employees – twice a year
• Access to learning platforms and educational support offered to boost your knowledge and career

Find out more about what makes WISards truly magical – Web International Services Ltd.

At WIS, we specialise in user-focused informational websites, with digital performance marketing as our expertise. Our main goal is to deliver value to players while promoting trusted brands and top products across different markets.