Digital Marketing Optimizer

Company Description

Weave Asia is a Design and Digital Marketing Agency located in Singapore & Malaysia. Our services include Strategy Consulting, Creative Design, Digital Marketing, and Training. We use a holistic approach to help our clients achieve their business needs through selected channels and resources that include Banner Advertising, SEO, Search Engine Marketing, Social Media and Content Marketing.

Role Description

We are seeking a results-driven Digital Marketing Optimizer to collaborate with our Digital Marketing Specialist in managing and optimizing performance ads across platforms like Google, Meta, LinkedIn, and TikTok. The ideal candidate will be responsible for continuously improving campaign performance, ensuring cost-efficiency, and leveraging tracking and analytics to maximize ROAS (Return on Ad Spend).

🔹 Campaign Optimization & Performance Analysis

• Manage and optimize performance ads across Google, Meta, LinkedIn, and TikTok.
• Implement bi-weekly optimizations and provide strategic recommendations for underperforming campaigns.
• Continuously monitor CPC, CTR, ROAS, and conversion rates to ensure ad profitability.

🔹 Tracking & Data-Driven Optimization

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel to track campaign performance.
• Ensure accurate conversion tracking across all platforms, including Google Ads, Meta Ads, and LinkedIn Ads.
• Use UTM parameters to measure ad effectiveness across different traffic sources.
• Provide detailed performance reports, insights from A/B testing, and recommendations to improve conversions.

🔹 Landing Page & CRO Improvements

• Work with SEO specialists to enhance ad performance and conversion rates.
• Collaborate with UX/UI designers to improve landing pages for higher ad conversions.
• Make basic HTML/CSS changes to optimize landing pages for better ad performance.

🔹 Budget & Strategy Management

• Optimize ad spend to maximize ROI while staying within budget constraints.
• Stay updated on the latest industry trends and ad platform updates to ensure best practices.

Requirements

✅ Strong analytical skills with expertise in tracking and interpreting ad performance data.

✅ Advanced knowledge of Conversion Rate Optimization (CRO) and A/B testing.

✅ Expertise in Google Ads, Meta Ads (Facebook), LinkedIn Ads, and TikTok Ads.

✅ Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel setup.

✅ Experience in UTM tracking and attribution modeling.

✅ 5-8 years of experience in digital marketing with a strong focus on paid ads.

✅ Certifications in Google Ads & Meta Ads (preferred).

✅ Basic HTML/CSS skills for making small adjustments to landing pages.

✅ Strong communication skills for reporting insights and working cross-functionally.

✅ Ability to thrive in a fast-paced environment and adapt to changing strategies.

✅ Bachelor’s Degree in Digital Marketing, Advertising, or a related field (preferred).

Salary: IDR 18,300,000