Digital marketing lead

About Watershed

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, London and Sydney, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

The role

As a member of the Demand Generation team, you’ll play a crucial role in accelerating Watershed’s growth through building and optimizing digital marketing campaigns. Partnering closely with our sales, brand and content teams your mission will be to plan, execute, and optimize multi-channel digital marketing campaigns focused on driving new business opportunities.

Our ideal candidate will be an experienced enterprise B2B marketer with exceptional project management skills and passion for experimentation and analytics. They will be comfortable working autonomously to develop and execute demand generation campaigns across a number of goals (awareness building + pipeline generation) and channels (SEM, SEO, display, email). They will be able to operate successfully in a fast-moving, ambiguous environment, and be energized by driving both short- and long-term growth.

You will:

• Develop and execute comprehensive digital marketing campaigns across paid search, paid social, display advertising, email marketing + content syndication.
• Scale our account-based marketing (ABM) tactics strategies across paid & email advertising to effectively target decision-makers across our top accounts.
• Coordinate with existing web + paid channel managers in order to further accelerate existing channel roadmaps to further success.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving towards ultimate pipeline goals. Particular emphasis applied to monitoring of budget utilization, paid spend efficiency, and long term email marketing trends.
• Coordinate with our SDR managers to ensure all marketing sourced leads are worked appropriately and with expediency.

We’re looking for someone who has:

• A deep understanding of the enterprise/B2B demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities.
• 5+ years experience in digital marketing campaign management, including setting strategy, developing persona and industry based campaigns to run ROI-positive campaigns.
• Deep analytical skills. Ideal candidate is comfortable sifting through data in Salesforce, Excel or a number of corresponding data visualization/BI tools (Sigma, Looker, Tableau).
• Comfortable navigating and refining existing marketing automation infrastructure (Marketo, HubSpot).
• Hands-on experience managing a large-scale database and coordinating regular email communication updates to prospects and customers.
• Strategic and collaborative stakeholder management skills.

At Watershed, we strive to design consistent, fair, and competitive compensation programs. The total cash compensation range may be inclusive of several levels at Watershed and final offer will be determined by a number of factors, including the candidate’s skills, capabilities, and location, as well as scope of the role.

The anticipated cash compensation range is in addition to a total rewards benefit package including equity, health/dental/vision insurance, 401(k), unlimited paid time off, paid parental leave, fertility, and mental health programs etc.

Salary Range

$154,000—$180,000 USD

FAQ

Where does Watershed work?

We have hub offices in San Francisco, New York and London, and some remote team members in the US and EU. Most of our jobs need to be in San Francisco / New York / London, but certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description.

What’s the interview process like?

It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience screen (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel after that if the screens go well. We prioritize transparency and lack of surprise throughout the process.

What if I need accommodations for my interview?

At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.