Head of Marketing

Are you a hands-on marketing leader who’s ready to take the reins and drive the growth of an innovative SaaS company? Waste Logics Software is looking for a Head of Marketing to define and execute a strategy that increases brand awareness, attracts high-value clients, and propels our mission to transform the waste management industry.

We’re an award-winning SaaS company founded in 2006 in the UK, specialising in automation and data-driven insights for waste management and recycling businesses. By streamlining operations and empowering sustainable practices, we’ve become trusted by our clients to maximise their efficiency and profitability.

But that’s not all! We’re proud recipients of the Culture 100 Award, which highlights our dedication to fostering an exceptional workplace. At Waste Logics, innovation, collaboration, and employee well-being take centre stage. We strive to ensure our team members love what they do and thrive in a supportive, challenge-oriented environment.

What You’ll Be Doing

You’ll lead Waste Logics’ marketing strategy, ensuring it drives measurable impact on company growth. Your responsibilities will include:

• Strategy & Targets: Develop and implement a marketing strategy with clear goals aligned to company growth.
• Client Acquisition: Identify high-value client profiles (ICP) and discover the best channels to engage with them.
• Lead Generation: Create and execute outbound marketing campaigns that convert leads into customers.
• Website Optimisation: Lead the redevelopment of our WordPress site to maximise lead conversions.
• Content Marketing & Product Marketing: Develop case studies, messaging, and initiatives that enhance brand credibility and drive retention and upsells.
• Marketing Automation: Streamline growth with marketing automation strategies, leveraging HubSpot and Google Analytics 4 (GA4).
• Performance Reporting: Monitor key metrics and evaluate campaign success while iterating for continuous improvement.
• PR & Industry Engagement: Craft creative PR strategies and foster relationships with clients and partners for co-marketing opportunities.
• Stay Ahead of Trends: Keep up-to-date with the latest in SaaS, waste management, logistics & supply chain industries.

What we're looking for;

This role is perfect for a driven marketing professional with:

• Proven SaaS Expertise: Experience in scaling B2B SaaS companies
• Track Record of Success: Demonstrated ability to create and execute campaigns that drive revenue growth.
• Hands-On Approach: A willingness to implement and run effective strategies in a small, focused team.
• Data-Driven Mindset: Making decisions using clear performance metrics with a continuous improvement ethos.
• Creativity & Initiative: Think outside the box and identify new, innovative opportunities across traditional and digital channels.
• Marketing Know-How: Strong understanding of both traditional and digital marketing channels, including enterprise-level product marketing.

What You’ll Need to Know

• Team: You’ll lead a small marketing team of 2, reporting directly to the CEO.
• Location: This role is fully remote.
• Hours: Aligned with UK operating hours.
• Employment Type: Full-time, permanent.