Senior Paid Advertising & SEO Specialist

Senior Paid Advertising and SEO Specialist

Full Time | Remote | Pacific Time Hours

Company: Walnut Creek Dental

Website: www.walnutcreekdental.net

Eligible Locations: Philippines, Bangladesh, Pakistan, Ukraine, Serbia, Romania, Georgia, Poland

Application Assignment Required

To be considered for this role, please submit the following to marketing@walnutcreekdental.net:

• Resume
• One-page Paid Media Strategy and Execution Plan in PDF or Google Doc format

Assignment Prompt

You have a monthly Google Ads budget of two thousand dollars focused on General Dentistry, Dental Implants, and Invisalign. Create a one-page brief that covers the following:

1. Campaign Framework and Segmentation
2. Explain how you would structure campaigns by service type, funnel stage, and location. Describe how this segmentation improves lead quality and conversions.
3. Channel Mix and Budget Allocation
4. Provide a budget breakdown across Search, Display, Performance Max, and Retargeting. Justify your allocations and bidding strategies.
5. Ad Copy Samples
6. Include one Google Search ad for Dental Implants and one for General Dentistry. Messaging should reflect high intent and a focus on conversion.
7. Retargeting Strategy
8. Describe your approach to re-engaging users who did not convert. Include list creation, timing, and creative direction.
9. Performance Tracking and Reporting
10. Outline how you would set up conversion tracking, attribution, and ROAS measurement.

Subject line: Senior Paid Ads Specialist Application – Your Full Name

Deadline: Submit your resume and assignment within 48 hours of applying

Important: AI-generated or templated submissions will not be considered

About Walnut Creek Dental

Walnut Creek Dental is a top-rated dental practice in Northern California. For over 60 years, we have delivered high-quality care in General Dentistry, Dental Implants, Invisalign, and Full Arch Restorations. As we expand our digital presence, we are looking for a performance-driven expert to help grow our paid media and SEO efforts.

Role Overview

We are hiring a Senior Paid Advertising and SEO Specialist to lead strategy and execution across Google Ads, Meta Ads, and YouTube. This is a hands-on role that also includes direct contribution to SEO growth and publishing optimized content through our headless CMS, Strapi.

Key Responsibilities

• Plan, launch, and optimize campaigns across Google Search, Performance Max, Meta Ads, and YouTube
• Manage targeting, bidding, and daily budget pacing for lead quality and ROI
• Write high-performing ad copy for different stages of the marketing funnel
• Set up and monitor tracking through Google Analytics and Tag Manager
• Conduct keyword research and apply SEO best practices to content
• Publish search-optimized blog content using Strapi CMS
• Support broader reporting and marketing insights

Requirements

• At least 5 years of hands-on experience managing Google Ads and Meta Ads campaigns
• Proven success in lead generation and ROI improvement in healthcare or professional services
• Strong knowledge of Maximize Conversions, Target CPA, and Manual CPC strategies
• Familiarity with SEO fundamentals and on-page optimization
• Experience using Strapi CMS or a similar headless content platform
• Excellent written and spoken English
• Must be available full time during Pacific Time business hours

Why Work With Us

Join a collaborative marketing team in a high-growth, results-oriented environment. You will have full ownership of your campaigns, contribute to strategic decisions, and help elevate a trusted healthcare brand.