Performance Marketing Director

You’ll play a key role in executing multi-channel campaigns, optimizing lead generation efforts, and working closely with cross-functional teams to drive impactful results.

If you're passionate about data-driven marketing, experienced with marketing automation tools (e.g., HubSpot, Marketo), and ready to make an impact, we’d love to hear from you.

Main Duties and Responsibilities

• Campaign Execution: Execute integrated demand generation campaigns across email, paid media, events, and digital channels.
• Project Management: Manage campaign calendars and deadlines, ensuring timely delivery of all assets.
• Marketing Automation: Support the build and optimisation of workflows and nurture tracking.
• Content Collaboration: Collaborate with content and brand teams to ensure campaign messaging is relevant and compelling.
• Performance Tracking: Track and report on campaign metrics, including lead quality, conversion rates, and engagement.
• Sales Enablement: Partner with Sales on lead handoff and provide feedback loops.
• Testing & Optimisation: Assist with A/B testing, audience segmentation, and campaign optimisation.
• Budget & Vendor Support: Maintain campaign budgets and coordinate with internal and external stakeholders where required.

Main Duties

• Build and deploy campaigns in automation/CRM.
• Day-to-day execution of emails, landing pages, and paid ads
• Monitor and analyse campaign data, to optimise campaigns.
• Support event-based campaigns and follow-up
• Stay current on industry trends and best practices and trends in B2B marketing and demand generation.
• Contribute to quarterly planning and performance reviews with actionable insights.

Skills and Experience

• Execution Excellence: Ability to manage multiple campaigns with precision and attention to detail.
• Analytical Thinking: Comfortable working with data to inform decisions and optimize performance.
• Collaboration: Strong cross-functional communicator and team player.
• Creativity: Bring fresh ideas to campaign execution and audience engagement.
• Adaptability: Thrive in a fast-paced, evolving environment.
• Problem-Solving: Resourceful and solutions-oriented in overcoming campaign challenges.
• Time Management: Prioritize effectively and meet deadlines consistently.
• Growth Mindset: Eager to learn, test, and improve continuously.

Person Specification

• Demonstrable experience in B2B marketing, with a focus on demand generation or campaign management.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Proven track record of supporting multi-channel campaigns that drive pipeline and revenue.
• Strong analytical skills and experience with campaign reporting and performance metrics.
• Excellent communicator both verbally and written.
• Strong asset briefing/copywriting skills.