Senior Performance Marketing Manager

Note: This role requires an Arabic speaker.

About Wafeq

At Wafeq, we are building the platform to power all finance-related needs of small to medium businesses in the Middle East, starting with accounting. Our accounting software makes it easy for businesses to manage invoicing, VAT, purchasing, payroll, employee expense claims, fixed assets and more. It's used by companies of all sizes, from single-person companies to VC-funded startups and everything in between.

About the role

The Senior Performance Marketing Manager will spearhead the planning, execution, and optimization of multi-channel digital marketing campaigns that drive user acquisition, customer engagement, and revenue growth for Wafeq a SaaS accounting software. This role is designed for a marketing leader who is as comfortable devising strategic plans as they are rolling up their sleeves to execute campaigns directly. You will manage significant budgets while working closely with cross-functional teams and, in true startup fashion, wear multiple hats to drive our growth.

Responsibilities:

Strategic Campaign Leadership & Execution:

• Develop and implement comprehensive digital marketing strategies across multiple channels (e.g., Google Ads, Facebook, LinkedIn, programmatic advertising) to drive user acquisition and brand awareness.
• Manage and allocate large marketing budgets, ensuring optimal spend and maximum ROI.
• Execute campaigns hands-on by setting up, monitoring, and optimizing ad creatives, targeting parameters, and landing pages.
• Continuously iterate on campaigns based on real-time data and A/B testing results to drive down customer acquisition costs.

Data Analysis & Optimization:

• Utilize advanced analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to track and analyze campaign performance.
• Define and monitor key performance indicators (KPIs) and adjust strategies to meet or exceed performance benchmarks.
• Generate detailed performance reports and actionable insights for senior management.

Cross-Functional Collaboration & Leadership:

• Work closely with product, content, design, and sales teams to ensure a unified and effective marketing approach.
• Mentor and guide junior marketing team members, fostering an environment of continuous improvement and innovation.
• Collaborate with external agencies and vendors when necessary to enhance campaign execution and creative development.

Industry Insight & Innovation:

• Stay abreast of the latest trends, tools, and best practices in digital marketing, SaaS, and accounting software.
• Proactively identify and test new marketing channels and tactics to expand our reach and optimize the customer journey.
• Provide strategic recommendations based on market research and competitor analysis

Qualifications

• 5+ years of experience in performance marketing or digital advertising, with a strong track record of managing large-budget campaigns.
• Proven ability to execute digital marketing strategies hands-on in a startup or fast-paced environment.
• Experience within the SaaS, technology, or financial software sectors is highly desirable.
• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic advertising tools.
• Proficient in analytics and reporting tools (e.g., Google Analytics, HubSpot, SEMrush).
• Solid understanding of SEO/SEM best practices and conversion rate optimization techniques.
• Experience with SaaS accounting or financial software products is a plus.
• Familiarity with marketing automation tools and CRM systems is a plus.

This role is remote. You can work from anywhere between GMT+1 to GMT+4.