The Client Services Manager serves as a strategic liaison and relationship manager, ensuring our fractional marketing services seamlessly integrate with our clients' operations. This role is essential in delivering the comprehensive marketing leadership experience and efforts that our clients expect from our company.

You'll be responsible for proactively managing existing client relationships, leading regular client meetings, coordinating cross-functional deliverables within our team, directly executing related client tasks, and ensuring our diverse team of marketing specialists works cohesively to drive client revenue growth. This position requires someone who is curious and determined, supportive yet independent, marketing-savvy and human-centric, who can think strategically while executing tactically—embodying our philosophy of being both thinkers and doers.

Key Responsibilities

Strategic Client Partnership

Serve as the primary point of contact for assigned clients, acting as their dedicated fractional marketing team liaison
Facilitate regular strategic meetings and communications between clients and our team members
Attend regular internal team meetings for strategy, status updates, and idea generation.
Monitor and report on overall strategy performance, task execution, vendor relations, and project updates
Identify opportunities for client revenue growth and operational efficiency improvements
Analyze and identify potential marketing and advertising issues and proactively work to solve them

Project Management, Execution & Delivery

Coordinate marketing deliverables across our team of specialists (strategy, creative, digital, traditional)
Develop and manage project timelines, budgets, and quality standards to ensure seamless client experience
Adapt strategic goals based on client feedback and market trends
Directly execute tasks related to client and company needs
Ensure all work reflects the high-caliber execution our clients expect

Relationship Management & Growth

Maintain strong client relationships to ensure trust, satisfaction and retention
Identify opportunities to expand our partnerships and services within existing client relationships
Represent Wabash & Lake's brand promise and reputation as a caring and trusted, long-term fractional marketing partner
Support business development efforts and new client onboarding execution

Required Skills & Experience

Core Competencies

Strategic Communication: Ability and awareness to adapt communication styles to match the culture of the clients we work with, from the executive level to single-owner small businesses
Multi-disciplinary Marketing Knowledge: Understanding and continuing confidence in adapting and learning about both digital and traditional marketing and advertising channels, including event and cause-based marketing, foundational SEO and blog writing strategies, outbound messaging, marketing workflows, etc. Fear of learning will be identified quickly.
Project Management Excellence: Proven ability to coordinate complex, multi-faceted marketing initiatives
Revenue-Focused Mindset: Experience connecting marketing activities to business growth and ROI
Collaborative Mindset: Ability to work effectively with diverse businesses and nonprofits along with our team of specialists while maintaining client focus

Demonstrated Technical Requirements

Proficiency in Google Workspace (Docs, Sheets, Slides, etc.)
Proficiency in Google Analytics, META business suite, and overall KPI analoand reporting experience
Experience with marketing workflow automation platforms such as HubSpot, Keap, etc
Experience with marketing software and tools such as Constant Contact, WordPress, Canva, etc.
Strong communication, presentation creation and meeting facilitation skills, especially as related to owner/C-suite relationships

Preferred Additional Skills

Copywriting and content creation abilities
Design software competency - know how only as execution is covered by our in-house Creative Team
Website management and basic editing competency
Business development and consultative experience

Experience Requirements

Previous experience in a marketing or advertising agency, as a marketing director, or in a B2B marketing consulting environment
Background in client account management or marketing coordination
Demonstrated success managing multiple client relationships simultaneously
Experience working with C-level executives, small business owners, and decision-makers
Track record of contributing to client retention and revenue growth

Work Environment & Conditions

Location: Richmond, VA area (home office-based with occasional client visits in Central Virginia)

Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for client events and project deadlines

Travel: Limited out-of-market travel may be required for select clients

What Makes This Role Different

Unlike traditional agency account management roles, you'll be part of a fractional marketing team model where clients view you as an extension of their internal team. Our clients are across a wide geographic area and you will be able to work from home most days. You'll have the opportunity to work closely with diverse organizations, helping them access high-level marketing expertise they couldn't otherwise afford, while supporting and being supported by a collaborative team that values strategic thinking, hands-on execution, and the joy of work well done.

Education & Background

Relevant degree or equivalent experience in: