Director of Marketing

Summary Of Position

The Director of Marketing 100% Remote

Key Responsibilities

Public Relations & Communications

• Develop and oversee localized PR plans with agencies and restaurant teams to drive media coverage.
• Approve all press materials to ensure brand consistency.
• Serve as company spokesperson when needed and maintain media relationships.
• Lead agency and internal PR meetings.

Social Media Management

• Create and manage localized social media plans to grow engagement and brand presence.
• Approve monthly content calendars across all platforms.
• Oversee influencer programs and lead agency coordination meetings.

Graphic Design / Creative

• Provide creative direction in line with brand guidelines.
• Final approval of all creative projects.

Digital Marketing

• Lead all digital marketing efforts including web, SEO/SEM, email, social media, and 3rd-party platforms (e.g., OpenTable, Yelp, Google).

Director Of Marketing Job Description

• Analyze digital metrics to optimize paid and organic campaigns, driving engagement and reservations
• Oversee online reputation; guide restaurant teams in responding to customer feedback
• Review and approve email newsletters created by the Marketing Manager
• Collaborate with digital consultant on ad campaigns (Google Ads, Meta, Instagram boosts)
• Utilize tools like Meta Business Manager, Google Ads/Analytics, WordPress, Asana, MailChimp, Toast, Resy, Cover Manager, etc.
• Secure domains and social handles for new venues, following brand naming conventions

Photo Shoot / Video Shoot / Content Creation Management

• In development with the local restaurant team, contract local photographer/videographer and organize photo/video shoot logistics (and social media content creation shoots)
• Review image selections, provide editing requests to photographer, provide final image approvals
• Distribute approved content to all parties in need of assets such as wider marketing teams, PR and social media agencies, etc.

Brand Management

• Oversee all aspects of brand management, ensuring consistent messaging, visual identity, brand imagery, and voice across all global markets (Europe, North America, Middle East)
• Protect and promote the legacy and vision of Chef by translating his culinary philosophy into compelling marketing narratives and storytelling opportunities
• Lead the development and launch of new brand initiatives, chef and menu activations, and other restaurant promotions

Required Qualifications

• Proven experience as a Director of Marketing or similar senior role in the hospitality, food & beverage, or luxury goods industry
• Demonstrated experience in brand management for a multi-brand, international company
• Strong understanding of digital marketing tools and platforms, with a track record of measurable results of successful digital campaigns
• Excellent communication and presentation skills, with fluency in both English and Spanish and previous remote experience.
• Ability to travel to Lima, Peru where corporate headquarters is located and/or each restaurant location as needed
• A passion for Peruvian cuisine and a deep respect for culinary tradition and understanding

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote