Marketing Data Scientist

About the Role:

We're looking for a data-driven Senior Marketing Analyst to join our growing team. In this role, you'll help shape and optimize our customer acquisition, retention, and revenue strategies across third-party delivery platforms in the US. You'll deliver insights that maximize ROI and help us scale profitably

Key Responsibilities

·      Analyse performance of marketing campaigns run on and off-platform (Delivery Platform promotions, ads, incentives, Google, Meta, etc.) to measure ROI and identify growth opportunities.

·      Monitor and report on customer acquisition costs, retention cohorts, order frequency, and LTV across platforms.

·      Build dashboards to track spend, conversion funnels, and partner campaign effectiveness.

·      Work cross-functionally with Growth, Ops, and Partnerships teams to test and optimize promotions and incentives.

·      Develop customer segmentation to identify high-value user segments and target them effectively.

·      Design and interpret A/B tests to evaluate promotional offers, menu optimizations, pricing tests, and seasonal campaigns.

·      Analyse impact of operational metrics (delivery time, order accuracy) on customer behaviour and repeat usage.

·      Present findings and recommendations to Marketing, Finance, and Executive teams to guide budget and strategy decisions.

Required Qualifications

·      Bachelors or Master's degree in Marketing Analytics, Business, Economics, Statistics, or related field.

·      4+ years in marketing analytics, performance marketing, or growth analytics - preferably in on-demand delivery, QSR, e-commerce, or marketplaces.

·      Strong proficiency in SQL; experience with BI tools like Looker, Tableau, or Power BI.

·      Deep understanding of 3rd-party delivery platforms and how marketing levers drive conversion and repeat orders.

·       Experience measuring and optimizing CAC, LTV, churn, and promotional ROI.

·      Hands-on experience designing A/B tests and analyzing results.

·      Ability to translate data into actionable insights for cross-functional teams.

·      Strong communication and presentation skills.

Customer facing experience

Preferred Qualifications

·      Familiarity with CRM and marketing automation tools (Airtable, HubSpot).

·      Experience working with partners to co-fund and measure joint campaigns.

·      Working knowledge of Python or R for advanced analytics.· Previous experience a high-growth startup or on-demand delivery environment.