Marketing Expert

About VSI Technologies

VSI Technologies is a forward-thinking technology company specializing in innovative digital solutions that empower businesses to succeed in a rapidly evolving world. Headquartered in San Diego, we are driven by creativity, performance, and impact. We're seeking a strategic and hands-on Marketing Expert to elevate our brand and accelerate our growth trajectory.

Role Overview

The Marketing Expert will play a central role in designing and implementing multi-channel marketing strategies to drive qualified leads, enhance brand visibility, and support product marketing initiatives. This role requires a balance of strategic thinking, digital expertise, creative storytelling, and analytical rigor.

Key Responsibilities

• Design and execute integrated marketing campaigns across channels (email, social media, paid media, SEO, content).
• Conduct market research to track trends, identify customer segments, and analyze competitors.
• Lead SEO/SEM initiatives to improve organic traffic and search engine rankings.
• Drive content marketing, including blog posts, whitepapers, case studies, and video scripts.
• Manage social media presence and engagement strategy across LinkedIn, Twitter, and other platforms.
• Analyze marketing campaign performance using platforms like Google Analytics, HubSpot, or equivalent.
• Collaborate with sales and product teams to align messaging and generate qualified leads.
• Manage budgets for paid ads and optimize ROI through A/B testing and performance metrics.
• Organize local events, product launches, or webinars relevant to the San Diego tech community.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in a marketing role, preferably in the tech or SaaS industry.
• Demonstrated success in executing lead generation and brand marketing campaigns.
• Hands-on experience with SEO/SEM, Google Ads, HubSpot, or equivalent tools.
• Strong writing and content development skills.
• Excellent project management and communication abilities.
• Knowledge of the San Diego business landscape is a plus.

Nice to Have

• Google Ads or Analytics certification.
• Experience in B2B software or product marketing.
• Familiarity with tools like Canva, Figma, or Adobe Creative Suite.

Why Join VSI Technologies in San Diego?

• Be part of a growing tech company in one of the most vibrant innovation hubs in California.
• Hybrid work model with flexibility to work remotely part of the week.
• Collaborative and inclusive work culture that values creativity and ownership.
• Competitive compensation, health benefits, and opportunities for advancement.