Marketing Operations Manager

Role Overview

As Marketing Operations Manager, you will be the operational engine driving VRIFY's category creation and market leadership initiatives. This role demands a high-energy, mission-driven professional who thrives in a fast-paced environment and takes ownership of marketing operations from concept to execution. You'll need to be a self-starter who proactively identifies opportunities for improvement and drives change without being prompted.

You will build and optimize the processes, systems, and execution frameworks that power our go-to-market strategy, working collaboratively across teams to ensure marketing delivers measurable business impact. Success in this role requires exceptional initiative, resilience in the face of challenges, and the ability to get things done with minimal guidance.

Key Responsibilities

CRM Ownership & Marketing Program Execution (50%)

• Administer and maintain the CRM platform (HubSpot), ensuring alignment with GTM goals and user needs
• Customize and optimize HubSpot to align with the team’s needs, including creating workflows, templates, and reports
• Troubleshoot technical issues related to HTML templates, CMS themes, list segmentation and other aspects of GTM execution
• Collaborate with Marketing Analytics Manager on CRM hygiene best practices and reporting consistency
• Collaborate with Sales/BD and ABM to ensure efficient CRM lead management processes, including lead capture, qualification, and handoff across the funnel
• Take complete ownership of marketing campaign execution, ensuring flawless delivery against strategic objectives
• Champion a culture of accountability and results across all marketing initiatives

Project Management & Process Optimization (30%)

• Own and enhance our Asana-based 2-week sprint process, driving continuous improvement
• Develop and document standardized processes that enable the team to scale efficiently
• Create and maintain templates, checklists, and playbooks that accelerate marketing execution
• Identify process bottlenecks and inefficiencies, taking initiative to implement solutions
• Drive cross-functional alignment through clear communication and process documentation

Marketing Technology Management (10%)

• Lead the optimization of our marketing technology stack, including HubSpot, Clay, and other tools
• Implement automation workflows that increase team efficiency and program effectiveness
• Lead system integrations and enhancements
• Ensure marketing systems are configured to support our go-to-market strategy
• Proactively research and recommend new technologies that can advance our capabilities

Cross-Functional Collaboration (10%)

• Serve as a proactive liaison between marketing, sales, and customer success teams
• Assist with the distribution of sales enablement materials in collaboration with the content team
• Establish and maintain clear SLAs and handoff procedures between marketing and sales
• Collaborate with customer marketing and customer success to operationalize customer testimonials and success stories
• Build strong relationships across departments to ensure seamless execution of marketing initiatives

Requirements

Essential Qualifications

• 5+ years of experience in B2B marketing operations or program management
• Demonstrated history of taking initiative, driving projects to completion without supervision
• Proven track record implementing and optimizing marketing processes that deliver measurable results
• Strong analytical and problem-solving skills with exceptional attention to detail
• Advanced proficiency with marketing automation platforms (preferably HubSpot) and CRM systems
• Experience managing marketing projects through structured methodologies (Agile/Scrum preferred)
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

• Experience in high-growth, mission-driven organizations
• Background in category creation or market positioning initiatives
• Experience in enterprise B2B SaaS or technology marketing
• HubSpot Marketing or Operations certification
• Experience with project management tools (Asana or similar)
• Knowledge of marketing analytics and attribution models

Success Attributes

• High initiative and intrinsic motivation – you don't wait to be told what to do
• Mission-driven with a passion for building something transformative
• Ownership mentality with a strong bias toward action and results
• Comfortable with ambiguity and thrives in fast-paced environments
• Exceptional follow-through and attention to detail
• Resilient and adaptable when facing challenges or changing priorities
• Strong work ethic with a focus on impact rather than hours
• Proactive problem-solver who anticipates issues before they arise
• Effective communicator who can build relationships across departments

Terms of Employment

• Full-time, Permanent, Remote work in Canada. Preference for Metro Vancouver-based.
• Completion of a background check will be required for this position.
• Must be legally entitled to work in Canada

This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

We strive to create an environment where every employee feels valued, respected, and empowered regardless of their race, gender, age, religion, identity, or experience. We understand that unique perspectives and backgrounds bring invaluable insights and contribute to the richness of our culture and the effectiveness of our solutions. If you have a disability or any special needs that we might need to accommodate, please let us know.