Lead, Web Marketing & Conversion Optimization

Job Description

Are you passionate about optimizing user experience and website performance? Do you want a strategic role with operational reach, where you can truly deliver, iterate quickly, and impact sales? This is the position for you.

As Lead, Web Marketing & Conversion Optimization, you are responsible for the overall performance of our digital properties (Canada, US, Europe) and their continuous evolution to support business objectives.

You will work closely with traffic acquisition, brand, and IT teams, while also leading the web team (front-end integrator, e-commerce specialist, etc.). Your goal: to maximize conversion rates, improve the user experience, and increase sales.

Responsibilities

- Develop and execute a CRO/UX roadmap aligned with business priorities

- Measure, analyze, and optimize based on KPIs: conversion rate, average order value, load time, etc.

- Provide monthly and weekly reports with insights to improve our performance. - Supervise the web team and contribute to talent recruitment and assessment

- Implement conversion optimization (CRO) strategies for our sites worldwide

- Deploy and automate tests (A/B testing, heatmaps, etc.)

- Improve the UI/UX of our sites, particularly for the security division

- Collaborate with the traffic acquisition team to maximize performance

- Collaborate with IT teams to prioritize structural changes

- Ensure consistency with brand standards, in collaboration with the Brand teams

Qualifications

- University degree in marketing combined to 3 to 5 years of experience in web optimization or e-commerce (client or agency)

- Practical experience in A/B testing, Google Analytics 4, Google Tag Manager, heatmap tools

- Asset: knowledge or experience with Salesforce Commerce Cloud

- Bilingual

- You are autonomous, fast, analytical, and not afraid to lend a shoulder Driven to make projects happen

- You have an entrepreneurial spirit, you like things to move, and you deliver quickly, without compromising on quality.

Additional Information

Equal Opportunity Employer:
At VOSKER, we value the essence of each individual and celebrate the diversity that allows us to redefine what’s possible. We believe in collaboration and provide a healthy, inclusive work environment where all voices are heard.

If you have any specific needs to make the recruitment process more accessible to you, don’t hesitate to let us know.

Now it’s your turn, tell us about yourself and apply!

#VoskerClan