Retention Marketing Manager

Who We Are: Voomi is a fast-growing eCommerce distributor in the HVAC, electrical, plumbing and industrial supplies space, uniquely positioned as an early mover. Our team is driving the transformation of how HVAC professionals, contractors, and DIYers source products by offering a vast catalog of over 900,000 products and a streamlined online experience. We’re at the forefront of an industry primed for digital disruption, backed by a team with deep experience in retail, eCommerce, and technology. Join Voomi and be part of a company that’s scaling fast, with significant growth potential, a collaborative environment, and a focus on innovation.

What makes this job special?

• Real ownership: You’ll inherit our Email, SMS, and Loyalty programs—and have full control to rebuild them from the ground up. No red tape, no “we’ve-always-done-it-this-way.”
• Blank-canvas impact: Your experiments today will shape our retention engine for years.
• Culture that rewards bold bets: We treat well-designed failures as R&D, not strikes. Show us a thoughtful hypothesis and solid post-mortem, and you’ll never be second-guessed.
• Direct line to results: You’ll see exactly how your flows, campaigns, and membership perks drive LTV, margin, and community love—then iterate at will.

What you’ll do

• Own the customer lifecycle by designing, A/B testing, and optimizing automated Email & SMS journeys (welcome, post-purchase, win-back, replenishment, etc.) + Campaigns.
• Architect a loyalty/retention program that boosts repeat rate + LTV.
• Drive strategy & execution by translating company-level KPIs into channel-level roadmaps—and hit them.
• Build segmentation frameworks that pair customer behavior with merchandising & LTV priorities.
• Define success metrics, set up dashboards, and present insights to leadership.
• Run rapid-fire experiments: new perks, offer structures, content angles, send-time optimization, etc.
• Partner with Creative for on-brand assets and with Business Development to spotlight the right products.
• Sync with CX to ensure messaging and perks delight—not confuse—customers.

What Makes You a Strong Fit

• 3–6 years in lifecycle/retention marketing

• At least 2+ years hands-on ownership of Email & SMS programs that moved the needle

• Preference to have been a part of building this out from an early stage.

• Demonstrated wins in increasing repeat purchase rate & LTV—be ready to walk us through the numbers.

• End-to-end loyalty expertise: You’ve designed, relaunched, or migrated a loyalty program—points-based, tiered VIP, subscription perks, or paid-membership—seeing it through strategy, tech selection, launch, and ongoing optimization.

• Comfortable working with finance setting up benefit economics and proving lift in repeat-purchase rate, AOV, LTV, etc.

• Fluent in leading ESP/CRM platforms (Klaviyo, Attentive, Postscript, etc.) and loyalty software (Smile.io, etc.).

• Direct mail experience: you’ve managed direct mail flows or campaigns before (nice to have)

• Experience translating brand voice into concise, conversion-friendly copy.

• Confident ability to pull your own raw tables, feed them into AI for quick exploration or deep dives, and emerge with clear, actionable insights.

• AI-confident operator: You create powerful prompts in ChatGPT, Claude, or your tool of choice to leverage and maximize your day to day—drafting copy, QA-ing flows, summarizing tests, and brainstorming segments at lightning speed.

• Entrepreneurial mindset: given a goal, you chart the path, execute, and iterate without constant check-ins.

• Growth-positive attitude toward failure: you document, share, and refine.

Voomi Supply is an equal opportunity employer and values diversity in the workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local laws. We are committed to providing an inclusive and welcoming environment for all employees.